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The Tipping Point: How Little Things Can Make a Big Difference
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Copywriting for the Electronic Media: A Practical Guide
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Principles of Marketing (Principles of Marketing)
Comparative Politics: Domestic Responses to Global Challenges
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Consumer Behavior: A Framework
Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
Advertising Research: Theory and Practice
Global Marketing Management (7th Edition)
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