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Marketing

Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and ExecutivesThe Product Manager's Desk ReferenceThe 22 Immutable Laws of BrandingBe Our Guest: Perfecting the Art of Customer Service

Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

The Product Manager's Desk Reference

The 22 Immutable Laws of Branding

Be Our Guest: Perfecting the Art of Customer Service


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Marketing: An Introduction (9th Edition)The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel CompanyStrategic Brand Management (3rd Edition)Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations

Marketing: An Introduction (9th Edition)

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

Strategic Brand Management (3rd Edition)

Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations


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Selling 101: What Every Successful Sales Professional Needs to KnowAiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.comRetailing ManagementSelling the Invisible: A Field Guide to Modern Marketing

Selling 101: What Every Successful Sales Professional Needs to Know

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com

Retailing Management

Selling the Invisible: A Field Guide to Modern Marketing


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