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Made to Stick: Why Some Ideas Survive and Others DieInfluence: Science and Practice (5th Edition)The Tipping Point: How Little Things Can Make a Big DifferenceMarketing Management (13th Edition)

Made to Stick: Why Some Ideas Survive and Others Die

Influence: Science and Practice (5th Edition)

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantRaving Fans: A Revolutionary Approach To Customer ServiceAdvertising and Promotion: An Integrated Marketing Communications PerspectivePrinciples of Marketing, 12th Edition

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Marketing: An Introduction (9th Edition)SPIN SellingBASIC MARKETINGFramework for Marketing Management, A (4th Edition)

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