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TV Advertising

A Bibliography of Research and Writings on Marketing and Advertising to ChildrenWorkshop focuses on campaigns abroad and practical advice for fund raisers. (Special Conference Report: International Fund-Raising Workshop): An article from: Fund Raising ManagementThe hidden history of product placement.: An article from: Journal of Broadcasting & Electronic MediaTV tactics. (part two of two) (Direct Response TV): An article from: Direct Marketing

A Bibliography of Research and Writings on Marketing and Advertising to Children

Workshop focuses on campaigns abroad and practical advice for fund raisers. (Special Conference Report: International Fund-Raising Workshop): An article from: Fund Raising Management

The hidden history of product placement.: An article from: Journal of Broadcasting & Electronic Media

TV tactics. (part two of two) (Direct Response TV): An article from: Direct Marketing


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Direct Response Television.(for fund raising): An article from: The Non-profit TimesThe M-Bomb: Riding the Multi-channel WhirlwindHow to Make Big Money on TV: Accessing the Home Shopping Explosion Behind the ScreensSen. Shelby: Radical Leftist?: An article from: Multinational Monitor

Direct Response Television.(for fund raising): An article from: The Non-profit Times

The M-Bomb: Riding the Multi-channel Whirlwind

How to Make Big Money on TV: Accessing the Home Shopping Explosion Behind the Screens

Sen. Shelby: Radical Leftist?: An article from: Multinational Monitor


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Air Wars: Television Advertising in Election Campaigns, 1952-1992Television viewers' attitudes and recall of 15 second versus 30 second commercials.: An article from: Mid-Atlantic Journal of BusinessTV's 30-second challenge: how to create inexpensive cable television advertising that works: a practical guide for those new to the medium.(Advertising): An article from: Bank MarketingUsing a capital drive to leverage growth.: An article from: Fund Raising Management

Air Wars: Television Advertising in Election Campaigns, 1952-1992

Television viewers' attitudes and recall of 15 second versus 30 second commercials.: An article from: Mid-Atlantic Journal of Business

TV's 30-second challenge: how to create inexpensive cable television advertising that works: a practical guide for those new to the medium.(Advertising): An article from: Bank Marketing

Using a capital drive to leverage growth.: An article from: Fund Raising Management


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