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TV Advertising

Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)Making Creativity Accountable: How Successful Advertisers Manage Their Television and PrintUnderwriting 101: Selling College Radio (Routledge Communication Series)Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)

Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)

Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print

Underwriting 101: Selling College Radio (Routledge Communication Series)

Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)


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Television Advertising that Works: An Analysis of Commercials from Effective CampaignsVideo Rhetorics: Televised Advertising in American PoliticsSelling Radio: The Commercialization of American Broadcasting 1920-1934Get Smashed!: The Staggering Story of the Men Who Made the Adverts that Changed Our Lives

Television Advertising that Works: An Analysis of Commercials from Effective Campaigns

Video Rhetorics: Televised Advertising in American Politics

Selling Radio: The Commercialization of American Broadcasting 1920-1934

Get Smashed!: The Staggering Story of the Men Who Made the Adverts that Changed Our Lives


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Research in Media Promotion (Routledge Communication Series)Copywriting for the Electronic Media: A Practical Guide (with InfoTrac)Cable TV Advertising: In Search of the Right Formula

Research in Media Promotion (Routledge Communication Series)

Copywriting for the Electronic Media: A Practical Guide (with InfoTrac)

Cable TV Advertising: In Search of the Right Formula


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