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Copywriting for the Electronic Media: A Practical Guide (with InfoTrac)Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)Making Creativity Accountable: How Successful Advertisers Manage Their Television and PrintTelevision Advertising that Works: An Analysis of Commercials from Effective Campaigns

Copywriting for the Electronic Media: A Practical Guide (with InfoTrac)

Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)

Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print

Television Advertising that Works: An Analysis of Commercials from Effective Campaigns


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Get Smashed!: The Staggering Story of the Men Who Made the Adverts that Changed Our LivesPolitical Advertising in Western Democracies: Parties and Candidates on TelevisionMaking It in Advertising: An Insider's Guide to Career OpportunitiesMarketing With Video: How to Create a Winning Video for Your Small Business or Non-Profit

Get Smashed!: The Staggering Story of the Men Who Made the Adverts that Changed Our Lives

Political Advertising in Western Democracies: Parties and Candidates on Television

Making It in Advertising: An Insider's Guide to Career Opportunities

Marketing With Video: How to Create a Winning Video for Your Small Business or Non-Profit


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Investigating the Use of Sex in Media Promotion and AdvertisingMarketing Channels: Infomercials and the Future of Televised MarketingTelevision and Political Advertising: Volume I: Psychological Processes(Routledge Communication Series)The Business of Children's Entertainment

Investigating the Use of Sex in Media Promotion and Advertising

Marketing Channels: Infomercials and the Future of Televised Marketing

Television and Political Advertising: Volume I: Psychological Processes(Routledge Communication Series)

The Business of Children's Entertainment


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