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Breaking into Commericals: The Complete Guide to Marketing Yourself, Auditioning to Win, And Getting the Job, 2nd ed.
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The Spot - Third Edition: The Rise of Political Advertising on Television
Brought to You By: Postwar Television Advertising and the American Dream
Consuming Kids: The Hostile Takeover of Childhood
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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition
$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales
Audience Economics: Media Institutions and the Audience Marketplace
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The Business of Children's Entertainment
Video Rhetorics: Televised Advertising in American Politics
The Sponsored Life: Ads, TV, and American Culture (Culture And The Moving Image)
Underwriting 101: Selling College Radio (Routledge Communication Series)
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Copywriting That Sells High Tech
Arrowpak: "endless possibilities in packaging".(Happi Show in Print 2003): An article from: Household & Personal Products Industry
Who Killed the Jingle? How a Unique American Art Form Disappeared
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