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Writing PR: A Multimedia Approach

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Writing PR: A Multimedia Approach

(1 customer reviews)

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090611-029-099

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Readers who use Writing PR: A Multimedia Approach will gain confidence in their ability to write and design across media platforms - an increasingly necessary skill - through carefully-laid repetition of key ideas, step-by-step guidance, tip boxes, and realistic examples ranging from student portfolios to top professionals' files.

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Product Details

Author:	Meta G. Carstarphen
Paperback:	416 pages
Publisher:	Allyn & Bacon
Publication Date:	November 15, 2003
Language:	English
ISBN:	0801333377
Product Length:	0.93 inches
Product Width:	0.69 inches
Product Height:	0.07 inches
Product Weight:	1.34 pounds
Package Length:	9.1 inches
Package Width:	6.6 inches
Package Height:	0.8 inches
Package Weight:	1.35 pounds
Average Customer Rating:	based on 1 reviews

Customer Reviews

Average Customer Review: 5.0

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1 of 1 found the following review helpful:

Excellent Resource! Jan 23, 2004 By Amy S. Crawford
Providing realistic examples coupled with thorough, thought-provoking information, Writing PR is a textbook that should be included in any college journalism and PR curriculum. Addressing topics that many other textbooks neglect, this well-crafted text provides students and others interested in the industry with a wealth of information, practical real world examples and resources for further study.