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Usually ships in 1 business days | | | | | | This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs; it is not an introduction to WordPress and does not cover basics such as installation or creating posts and pages, configuring blog settings, etc. Readers are expected to have a WordPress blog or to be in the advanced stages of planning one. The book is aimed at managers of business/professional blogs, which broadly fall into four categories: Professional Expert Blogs – owned by individuals who blog in their area of expertise to increase their personal exposure and standing. Corporate Blogs – owned by companies that blog to reach customers and encourage closer relationships, sales, and referrals. Online News Sources / Magazines – blogs that provide content on particular topics, funded by ads. Campaign Blogs – not-for-profit blogs run by charities or "causes", designed to promote ideas or encourage certain behaviors. Non-business bloggers will also find the book useful if they want to take their WordPress skills beyond the basics. | | | |
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| | Product Details | | Author: | Paul Thewlis | | Paperback: | 356 pages | | Publisher: | Packt Publishing | | Publication Date: | August 11, 2008 | | Language: | English | | ISBN: | 1847195326 | | Product Length: | 9.14 inches | | Product Width: | 7.64 inches | | Product Height: | 0.78 inches | | Product Weight: | 1.39 pounds | | Package Length: | 9.13 inches | | Package Width: | 7.48 inches | | Package Height: | 1.26 inches | | Package Weight: | 1.5 pounds | | Average Customer Rating: |  based on 11 reviews |
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| | Customer Reviews | Average Customer Review: ( 11 customer reviews )
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Most Helpful Customer Reviews
23 of 23 found the following review helpful:
 Nicely Done Feb 05, 2009
By Todd Hawley
This book explains how to take your WordPress blog and turn it into something special, a blog that sets it apart from the tens of thousands of other blogs online. Using as its example the "Chiliguru" blog, Mr Thewlis explains how to produce a blog that readers will take notice of and read every time you post new content. He starts with the basics, like setting your goals for the blog, designing it, incorporating image and video files, then goes on to offer "blog writing tips." With so many bloggers, it's important to incorporate good writing into your blog. Even though he stresses there aren't any "set rules" to blogging, few people will read a blog that is boring or poorly written.
Search engine optimization is a hot topic in the blogosphere these days and Mr Thewlis devotes an entire chapter to this topic, discussing keywords, permalinks, tags and site maps. He also touches upon other ways of promoting your blog, how to analyze your blog stats, and more importantly ways of making money from your blog. There are also lots of good screen shots throughout that help explain different procedures.
I found this to be a highly enjoyable book. It's clear Mr Thewlis put a lot of effort into showing the reader how to create a stand-out business blog.
18 of 19 found the following review helpful:
This is the first book on web building that got me excited about what I was learning! Nov 21, 2008
By gypsytu
"Tony"
I have purchased and studied many technical books, this is the first book I felt a need to write a review. I find it well organized and understandable. The information concerning plug ins and the proper process is extremely valuable. I have only read about half way through the book, but I understand more about WordPress than I thought possible. The ability shown how to design the blog on your own computer and then upload it to your host is priceless. I highly recommend this book!
11 of 11 found the following review helpful:
 Wordpress Beyond the Basics Jun 23, 2009
By Thomas Beck
"www.beckshome.com"
Touted as a `beyond the basics' book targeted towards business bloggers, WordPress for Business Bloggers delivers a wealth of WordPress and blogging knowledge in the context of a fictitious case study. I picked up this book as a way to jumpstart my involvement with WordPress after several years of involvement with other blogging tools. I was not at all disappointed with the results.
Based upon my experiences, I can confidently assert that no experience with WordPress is necessary to benefit from this book. The book states the assumption of such knowledge up front and, after that, never returns to WordPress basics. Ample materials on WordPress installation, operations and configuration can be found online and I appreciate that the book didn't spend any time rehashing these items.
Instead of focusing on simpler procedural activities, the book weaves together the challenges of solving business issues for Chiliguru, a fictitious business blog, with advanced WordPress operations, guidance, and plugins. The book manages to bridge the challenges of running a day-to-day blog with WordPress-specific knowledge in a unique style. One would be hard pressed to cobble together the information and knowledge this book imparts from the web-based tutorials currently available on the Internet. Examples of the unique content covered in this book include:
* Search engine optimization, including coverage of keywords, permalinks, and sitemaps supported by a variety of WordPress plugins
* Integrating social networking content from Twitter and Facebook into WordPress blogs
* Blog statistics analysis with both WordPress stats and Google Analytics
* Integration of Google AdSense and Amazon Affiliate programs into WordPress-based blogs
* Coverage of advanced technical topics including: increasing scalability via WP Super Cache, using WordPress MU for multi-blog environments, and backing-up, restoring and moving WordPress blogs.
If you're looking for a beginners guide to WordPress, this book is not for you. On the other hand, if you've accumulated some basic experience with WordPress or another blogging engine and you're looking for insight and knowledge to take your WordPress blog to the next level, you really can't go wrong with this book.
4 of 4 found the following review helpful:
Not too Technical, but a Good Read Aug 01, 2009
By T. Goleman
I really did like this book. It gave some great tips for running a WordPress Blog. I agree, I think wordpress is the most powerful blogging platform out there! The plug in advice is pretty solid, and I have used many of the ones suggested in the book. Most have been updated for Wordpress 2.8. The only downside really to this book is that is a little dated, but such is life these days with technology, as soon as a tech book comes out its almost dated. But I think most readers can figure out the differences. The one thing I would have liked to have seen is instructions for the local server in Mac instructions too. I had to go and look it up on the net rather then get it from the book. Other then that I say read and make your blog better!
1 of 1 found the following review helpful:
Comprehensive yet easy to read May 27, 2010
By Dallas Marks
"Business intelligence professional"
I recently relocated my blog from Google Blogger to WordPress hosted on my own domain. As an IT consultant, I'm used to getting under the hood and mastering new concepts. However, when it comes to blogging, I really just want to focus on writing content, not endless tweaking and maintenance. I was intrigued by the title of Paul Thewlis' book, WordPress for Business Bloggers. WordPress for Business Bloggers, from Packt Publishing, is a single, comprehensive resource for writers like me who want to create their own business-focused blog.
Not limited to just WordPress, Paul additionally delves into related topics such as search engine optimization, social media marketing, and monetizing your blog. I'm usually very skeptical of books that choose to go down rabbit trails that are best left to separate titles, but Paul covers these topics well. Paul uses a fictional blog, [..], to illustrate the concepts throughout the book. Curiously, his own personal blog isn't updated very frequently. Paul must be a busy man.
The biggest benefit I personally obtained from the book was the author's usage and endorsement of various WordPress plugins. There are frequently many plugins for the same task, such as blog rolls, Twitter feeds, etc. The book helped me narrow down some options and also helped me see the value in adding plugins that I had not considered, such as a Google sitemap plugin.
The book uses WordPress 2.6 and I'm currently using WordPress 2.9, but the minor differences do not take away from the usefulness of this guide. WordPress for Business Bloggers is still the only WordPress book on my shelf.
See all 11 customer reviews on Amazon.com
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