The second edition of the guide to creating breakthrough direct response advertising and thereby generating high response rates. Included are a complete blueprint for creating breakthrough direct marketing, which rules to follow and those to break, additional material on interactive media, and the secret principles of successful direct response.
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Product Details
Author:
Joan Throckmorton
Hardcover:
454 pages
Publisher:
NTC Business Books
Publication Date:
1997-04
Language:
English
ISBN:
0844234281
Package Length:
11.2 inches
Package Width:
8.7 inches
Package Height:
1.4 inches
Package Weight:
3.7 pounds
Average Customer Rating:
based on 2 reviews
Customer Reviews
Average Customer Review: Write an online review and share your thoughts with other customers.
4 of 8 found the following review helpful:
Must-Read Nov 18, 2000 Joan's book is a must-read and a re-read for all direct marketing creatives. She breaks down the process so it's easy (and fun) to follow. Joan is a long-time solid creative strategist whose techniques work on traditional direct mediums and new electronic ones -- the rules never change...we just get more to deploy.
6 of 12 found the following review helpful:
MUST-READING FOR ALL DIRECT MARKETERS Sep 18, 1998 Joan Throckmorton's book is a true classic for all creators of direct response advertising. It's filled with examples of proven revenue-generators from print through electronic media. If you write, design, or manage ANY marketing effort today, you should read this book.
based on 2 reviews
