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Usually ships in 1 business days | | | | | | A valuable guide to making technology work for your business
Now that the Internet bubble has burst, financial service professionals are looking for more realistic ways to use technology to their advantage. J. K. Lasser Pro Taming Technology offers easy and effective methods to do just that. This comprehensive guide puts what's available today in technology into a cohesive framework-one that offers a systematic way to think about and implement technology-to build and strengthen relationships with clients and prospects. J. K. Lasser Pro Taming Technology is a valuable resource for financial service professionals seeking clear, practical advice on using technology and the Internet to acquire and retain profitable business. This book provides readers with easy-to-use ideas and techniques to successfully incorporate technology into their business promotion. | | | |
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| | Product Details | | Author: | Kip Gregory | | Hardcover: | 288 pages | | Publisher: | Wiley | | Publication Date: | March 19, 2004 | | Language: | English | | ISBN: | 0471249750 | | Product Length: | 9.1 inches | | Product Width: | 6.32 inches | | Product Height: | 1.03 inches | | Product Weight: | 1.09 pounds | | Package Length: | 9.0 inches | | Package Width: | 6.1 inches | | Package Height: | 1.1 inches | | Package Weight: | 1.15 pounds | | Average Customer Rating: |  based on 17 reviews |
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| | Customer Reviews | Average Customer Review: ( 17 customer reviews )
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Most Helpful Customer Reviews
1 of 1 found the following review helpful:
 How Strategists Think: Seasoned Insights for Using Technology in Marketing Oct 26, 2009
By Susan
"Social Media Methods for Innovators"
I've followed Kip's work for 10 years, and sought him out to teach entrepreneurs his methods when I ran training programs for the National Women's Business Center. He's a singular talent.
Books and consultants that teach you how to use a single social media tool can only take you so far. Kip teaches you "a higher level of theory" in using technology in personal services marketing. Years before tools like twitter made social media all the rage, Kip was showing self-employed people how shrewd deployment of technological savvy could bowl over potential clients. He still has no equal.
Learn the tools, yes, but learn how Kip thinks about them if you want to master the 24/7 networked space that is social media.
1 of 1 found the following review helpful:
practical advice for non-profits too Jun 16, 2005
By A.M. Thompson
This book is terrific! Easy to read and packed with concrete, practical advice. I work in the non-profit sector and half expected that "Winning Clients" would not apply to me -- but it really does. The author's tips are practical, sensible, and applicable to virtually any situation in which you need to find clients/customers or funding/sponsors. He's also great at de-mystifying the "wired world" in a way that really helps you make the most out of technology. ...Who COULDN'T benefit from learning how to "work smarter, not harder"??
1 of 1 found the following review helpful:
GREAT IDEAS Jun 10, 2005
By Ronald G. Binning
"sales"
A great book that can be picked up and read for 10 minutes, 1/2 hr, or more depending on the amount of time available. Pick the chapter from the Contents and go. I like the TIPS and the Web Links. Working more efficiently in this wired world is what its all about and this book gives you a lot of Great Ideas. The communication chapter was the best part of the book.
1 of 1 found the following review helpful:
 Knowledge Journal--Customer Relationship Management Apr 24, 2005
By John Clarke
For anyone actively involved in large account management, you will find this book very valuable--whether or not your company uses any sort of CRM type program. One key element with account management is change of personnel. With such changes, we lose institutional knowledge and have to constantly replicate this effort. Mr. Gregory provides a format to help eliminate this problem with his knowledge journal and provides, from his website, the format to download in Word.
If everyone learned how to use their pc's just a bit better everyday, performance across the board would likely increase as you would be more productive at work and "not working" on your pc. Mr. Gregory provides many examples of how to save time and become more productive in your job.
A good read for any person that deals with any sort of sales job or needs CRM or manages clients. Many useful tips, some you may already know, but lots are consolidated here in an easy to follow format.
John Clarke
Strategic Market Director
Johnson & Johnson
3 of 4 found the following review helpful:
What a great resource! Mar 17, 2004
This book is a must-read for anyone wanting to expand their business. Buy it today.
See all 17 customer reviews on Amazon.com
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