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Usually ships in 1 business days | | | | | | In Why We Talk, gifted marketing strategist and Cult Branding expert Bolivar J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often get.
Provocative and inspiring, Why We Talk masterfully unveils the truth of why we talk and shares Seven Principles that will generate authentic product gossip. This book is a tool necessary for survival in today?s media-fragmented marketplace; a tool of precision that cuts through to the heart of word-of-mouth | | | |
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| | Product Details | | Average Customer Rating: |  based on 2 reviews |
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| | Customer Reviews | Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
2 of 2 found the following review helpful:
His opinon is as authentic as word of mouth itself Jun 06, 2007
By Roy D. Hawker
This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.
1 of 2 found the following review helpful:
A solidly informative and 'reader friendly' addition Jan 05, 2008
By Midwest Book Review
In "Why We Talk: the Truth Behind Word-of-Mouth", retail advertising and marketing expert Bolivar Bueno (a partner in Nonbox consulting, an Orlando, Florida-based consumer insight think tank) lays out seven principles for creating memorable customer experiences that will prompt those customers to share with their friends and families those favorable impressions that successful commercial transactions produce. Businessmen and marketing directors will learn just what motivates a consumer or a customer to 'spread the word' about a company and its products -- producing an unpaid advertising benefit that can insure a prosperous bottom line to any corporate endeavor. "Why We Talk" is a solidly informative and 'reader friendly' addition to any personal, professional, corporate, academic, or community American Business Studies reference collection or supplemental reading list.
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