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|  | |  | | | Why School Communication Matters: Strategies From PR Professionals | | | | | SKU:
IB-9781578868339 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions. New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left school newsletters and brochures in the dust. More and more, leader survival depends on anticipating stakeholder demands. This book shows how. | | | |
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| | Product Details | | Author: | Kitty Porterfield | | Paperback: | 264 pages | | Publisher: | R&L Education | | Publication Date: | May 29, 2008 | | Language: | English | | ISBN: | 1578868335 | | Package Length: | 8.8 inches | | Package Width: | 6.0 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.9 pounds | | Average Customer Rating: |  based on 4 reviews |
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| | Customer Reviews | Average Customer Review: ( 4 customer reviews )
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Most Helpful Customer Reviews
3 of 3 found the following review helpful:
 A Must-Read Jul 15, 2008
By Jill A. Kurtz
I put this book at the top of my summer reading list and I am glad I did. It is filled with great communications counsel.
I worked with Kitty and Meg at Fairfax County Public Schools. We did some great things, made some mistakes, and learned a lot. Above all, we learned that great communication is great communication, whether you are communicating on behalf of a Fortune 500 company, a small company, a non-profit, a school district or a school. That's why this book is a must read for all communication professionals.
I can tell you all the book's anecdotes are dead-on true and the advice is equally on target. I also enjoy the writing style, which is just like having a chat with Kitty and Meg.
Of course, I might be a little swayed by the fact that yours truly is quoted in the book and also had an opportunity to contribute to some of the chapters, including the ones on websites and social media.
3 of 3 found the following review helpful:
THE communications bible for school administrators. Jul 07, 2008
By Charles Aldinger
"Dingstah"
Full of well-documented advice for school front-liners trekking a rapidly-changing education landscape. And no pomp here - the book is well written and fun to read.
 mad Feb 01, 2012
By Volkster
I'm pretty mad that it's been 26 days and I still don't have a book. Why does it take so long? What's the deal? I'm upset, you know I'm a student and I need this book.
Excellent Dec 24, 2011
By M. Hess
"mh"
This is a fantastic book: It's full of new ideas that would help the novice as well as the advanced communicator. So glad I bought it.
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