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Best Sellers | | Home What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient | |
|  | |  | | | What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient | | | | | SKU:
2152243282 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | What's Your BQ? It could be the most important question you can ask and answer if you are running a business in today's competitive landscape. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand. The book will give you a customized snapshot of your company's brand strengths and weaknesses through a 40-question test. The author will then take you through a step by step process of brand assessment, improvement and planning. The results can have a profound impact on the longevity of your business, large or small. | | | |
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| | Product Details | | Author: | Sandra Sellani | | Hardcover: | 301 pages | | Publisher: | Wbusiness Books | | Publication Date: | March 15, 2007 | | Language: | English | | ISBN: | 0832950025 | | Product Length: | 9.0 inches | | Product Width: | 6.36 inches | | Product Height: | 1.11 inches | | Product Weight: | 1.24 pounds | | Package Length: | 9.0 inches | | Package Width: | 6.1 inches | | Package Height: | 1.2 inches | | Package Weight: | 1.2 pounds | | Average Customer Rating: |  based on 16 reviews |
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| | Customer Reviews | Average Customer Review: ( 16 customer reviews )
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Most Helpful Customer Reviews
6 of 6 found the following review helpful:
Make you think of your branding strategy Apr 10, 2007
By Book Expert LA
We all know branding is important, but it's difficult to measure. Sandra Sellani's "Brand Quotient" doesn't tell us how to evaluate a brand's worth (there are many formulas on the market). Instead, she focuses on the measurements of branding strategy execution.
"What's Your BQ?" is very useful for entrepreneurs or marketing professionals plan their marketing campaigns. Too often marketing campaigns focus too much on short term responds and ignore the long term branding strategy. This book not only provides a test to measure your execution of your branding strategy, it also offers 35 companies' strategy to build their brands. Some stories are very insightful (Netflix, Simple Green), and some are very interesting (Victor Pigs, [...]). These stories make this book a very interesting read and give new ideas of planning the branding strategy.
2 of 2 found the following review helpful:
Putting Theory into Practice Jun 25, 2007
By Intrepid Innovator
Many business books are good at giving us endless strategies. Ms. Sellani distinguishes herself by transcending strategy and drilling into tactics. Her 35 case studies make it possible to quickly see how to apply the principles she espouses. Buy this book if you want to start working smarter instead of just harder.
4 of 5 found the following review helpful:
Great Info for any business May 04, 2007
By Lynne Mark
"BookSearch"
As retained search consultant I have had the privilege of working with many executives over my career. I have read many business books and take to heart their advice. Sandra's stood out offering insight not often consolidated in one book and we all recognize time is money. I recommend WHAT IS YOUR BQ to Leaders of any organization in any Department to further their career, their Team's effectiveness and the bottom line of their organizations.
Lynne Mark
Managing Director and Principal
MarkGroup Partners
4 of 5 found the following review helpful:
What's your BQ? Mar 16, 2007
By P. Weber
This book should be read by everybody...that's right, EVERYBODY. No matter what business you are in, no matter what product or service you provide, branding is critical. Without a "brand" your company will not thrive. Do you know your unfair competitive advantage? If not, this book will help you identify it.
6 of 8 found the following review helpful:
A Must-have Mar 07, 2007
By Ronda Del Boccio, The Story Lady
"Ronda Del Boccio, The Story Lady"
Sandra is a passionate, dynamic speaker. Not what you'd expect from someone writing about corporate experience. She definitely knows her stuff and makes it understandable to "the average person." This is a must-have for anyone who is interested in creating a consistent, powerful brand.
ronda Del Boccio, the Story Lady of ProfitableStorytelling
#1 bestselling author, speaker and mentor
See all 16 customer reviews on Amazon.com
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