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 Best Sellers | | Home What a Character!: 20th Century American Advertising Icons | |
|  | |  | | | What a Character!: 20th Century American Advertising Icons | | | | | SKU:
UK-15743753ZI223tol | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | From the Jolly Green Giant to bumbling Cap'n Crunch, advertising characters are as much a part of twentieth-century America as the familiar products they symbolize. Culled from one of the world's most extensive collections of promotional product icons, What a Character! presents a nostalgic assortment of advertising figures, including some of the most popular characters ever created. Lively, full-color photographs and an informative text offer an entertaining look at the remarkable history and enduring design of these pop culture icons, with their timeless appeal for consumers of all ages. | | | |
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| | Product Details | | Author: | Warren Dotz | | Paperback: | 132 pages | | Publisher: | Chronicle Books | | Publication Date: | May 01, 1996 | | Language: | English | | ISBN: | 0811809366 | | Package Length: | 8.6 inches | | Package Width: | 7.9 inches | | Package Height: | 0.4 inches | | Package Weight: | 0.95 pounds | | Average Customer Rating: |  based on 3 reviews |
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| | Customer Reviews | Average Customer Review: ( 3 customer reviews )
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Most Helpful Customer Reviews
6 of 7 found the following review helpful:
Super Snappy! May 24, 2000
By Michelle M. King
I love this book and love giving it as a gift as well. The thick colored photographs glorify these quirky, spooky, adorable, impish, goofy figures. This is not just another boomer collector on my kitchy 50's coffee table book. Oh no! The writing is musical, provocative and sociologically insightful. I'll never look at an advertising character again in the same way. Chronicle does tasteful stuff but this book with it's tribe of characters is a yummier feast for those who long for magic from our breakfast cereal and motor oil and in moments once spent between the twilight zone and Mr. Clean . Bye bye kittie!
2 of 2 found the following review helpful:
Small folk, big sellers Jan 19, 2002
By Robin Benson
This delightful book of at least three hundred photos of advertising characters shows the public face of commercial America. Companies realised that a three-dimensional figure built brand awareness. Look through the photos and you have to admit they do look cute and so very collectable too.
This book is the author's second attempt at the same subject, he wrote an earlier book called 'Advertising Character Collectibles', more or less the same items in each book but the earlier copy had perhaps a bit more historical detail about the companies. I prefer 'What a Character', the photography and design are so much better and I think these count for a lot in a strongly visual book.
Both books have a photo of the character I would love to have, the Kraft Cameraman from Kraft Television Theatre. Yours for fifty cents and the end flap from a Velveeta carton in 1954, yours now for at least $100 without the end flap!
***FOR AN INSIDE LOOK click 'customer images' under the cover.
3 of 4 found the following review helpful:
Great gift for the bright and quirky Jun 11, 2001
By Bruce_in_LA
"reader_in_LA"
I ran across this book in a offbeat-stuff boutique and couldn't put it down. An amazingly comprehensive view of all kinds of advertising characters over a century. This can't help bring back childhood memories, whether you're 20 or 85. And the writing is quite interesting as well. This one quickly made my gift list for some hard-to-choose person's birthday or christmas.
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