What Makes a Good Radio Remote: Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events.(Abstract): An ... Journal of Broadcasting & Electronic Media

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From the author: In the U.S., the on-site radio remote is commonly used to generate listener interest in the station and the client. Factors that were most important to stations, businesses, and audience members were studied in five radio markets. Investigators attended 30 remotes, collecting usable responses from 432 attendees of remotes, 31 radio station personnel and 14 businesses. Results suggested that Location, Product, Giveaways, and Station Personalities were most important to having a successful radio remote.

Citation Details
Title: What Makes a Good Radio Remote: Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events.(Abstract)
Author: Jeffrey S. Wilkinson
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: September 22, 2000
Publisher: Broadcast Education Association
Volume: 44 Issue: 4 Page: 716

Article Type: Abstract

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