Video Rhetorics: Televised Advertising in American Politics
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1740919
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The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. "Video Rhetorics" is thus a call for and an example of a new kind of political analysis.
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Product Details
Author:
John Nelson
Paperback:
296 pages
Publisher:
University of Illinois Press
Publication Date:
October 01, 1997
Language:
English
ISBN:
0252066480
Product Width:
108.0 centimeters
Product Height:
195.75 centimeters
Product Weight:
1.06 pounds
Package Length:
7.9 inches
Package Width:
4.3 inches
Package Height:
1.7 inches
Package Weight:
0.9 pounds
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