Up front about the fine print.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1995. The length of the article is 3215 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A study conducted by Prophet Market Research and Consulting has shown that around 20% of investment product salesmen fail to notify their clients about the absence of FDIC insurance in the products and services they sell. Furthermore, this deliberate withholding of information, which is illegal, has been resorted to especially if the client was a woman. In this light, banking institutions need to correct such a situation before damage to long-term customer relations occurs.

Citation Details
Title: Up front about the fine print.
Author: Katherine Morrall
Publication: Bank Marketing (Magazine/Journal)
Date: January 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n1 Page: p16(9)

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