Search
 Advertising

TV Advertising

Radio Advertising

Print Advertising

Internet Advertising

Recruitment Advertising

 
 
 
 
 
 
 
 
 
Home

Advertising

Recruitment Advertising

Underwriting 101: Selling College Radio (Routledge Communication Series)

Underwriting 101: Selling College Radio (Routledge Communication Series)
Email a friendEmailView larger imageZoom

Underwriting 101: Selling College Radio (Routledge Communication Series)

 
SKU:  

2_0805848118

In Stock
Availability:   Usually ships in 1 business days
Only 1 left in stock, order soon!
 
 

This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered.

Special features include:

*materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation;
*comments from former students who have secured sales positions upon completion of the course;
*underwriting announcement guidelines for FCC conformation; and
*a guide to Internet research tools for sales presentation enhancement.

Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.

 
Our Price: $32.95 & this item ships for FREE with Super Saver Shipping.
 
 

Note: Item may be sold and shipped by another company. Learn more.


Product Details
Author:Shyrl L. Plum
Paperback:224 pages
Publisher:Routledge
Publication Date:August 03, 2000
Language:English
ISBN:0805848118
Product Weight:0.0 pounds
Package Length:8.9 inches
Package Width:5.98 inches
Package Height:0.55 inches
Package Weight:0.71 pounds

Customer Reviews
Average Customer Review: ( 0 customer reviews )
Write an online review and share your thoughts with other customers.



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 About UsContact Us
MarketingMVP.comAdMVPBusinessMVPCareerMVPNewsMVPNetworkMVP