1) buy this book and re-read it every year or so, and 2) never, ever mention this book to a competitor.

Wheildon's book gives you an almost unfair advantage. The detailed information on how printing text in color prevents readability and message retention is absolutely required reading.

6 of 6 found the following review helpful:

No other book like it  Aug 19, 2000
We all suspect it: designers often trample the message. But you might not know exactly HOW they sabotage the written word. Now you can. Wheildon's book covers the science of readability. This book is the world's best argument-ender, when you're going eyeball-to-eyeball with a recalcitrant designer. Learn here why reverse type reduces comprehension 500%. Learn why headlines should never have periods. Learn how the eye typically moves across a printed page (and how to take advantage of that well-trod path). I recommend this book in every communications seminar I teach -- and the students love it, because it empowers them to JUST SAY NO when a designer comes up with yet another "solution" that buries the message.

1 of 3 found the following review helpful:

Should be on everyone's desk.  Feb 12, 2000
Great reference material. The book gives basic necessary information about documentation style, choosing right fonts, colors, making your document legible, easy to comprehend etc. I wish more of my co-workers would have this book on their desks. Though, I would not recommend this book to a desktop publishing professionals like myself who would like to improve his/her existing skills.