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Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Get the business leader's guide to using Twitter to gain competitive advantage.Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins. | | | |
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| | Product Details | | Author: | Joel Comm | | Hardcover: | 248 pages | | Publisher: | Wiley | | Publication Date: | February 17, 2009 | | Language: | English | | ISBN: | 0470458429 | | Product Width: | 145.0 centimeters | | Product Height: | 217.5 centimeters | | Product Weight: | 0.88 pounds | | Package Length: | 8.6 inches | | Package Width: | 5.8 inches | | Package Height: | 1.1 inches | | Package Weight: | 1.0 pounds | | Average Customer Rating: |  based on 117 reviews |
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| | Customer Reviews | Average Customer Review: ( 117 customer reviews )
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Most Helpful Customer Reviews
77 of 85 found the following review helpful:
 Twitter 101 Mar 01, 2009
By M. Susoev
I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that's the case, this book will help you get your feet wet, but it doesn't shed light on anything you can't pick up on your own simply by using Twitter for a few days.
Twitter is real time with instant response in most cases, and you'll find out what works for you and what doesn't almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework.
I've given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe.
57 of 66 found the following review helpful:
 Best Book On Twitter Feb 10, 2009
By Ann Paris
"James Paris"
This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.
[...]
16 of 19 found the following review helpful:
If you're using Twitter you need to read Twitter Power! Feb 06, 2009
By Miles Baker
I've been following Joel on Twitter for over a year as of writing this. Over that time I've seen his Twitter following grow by thousands of followers! Watching this amazing growth and following Joel's tweets I've realized he definitely knows Twitter inside and out. I'm glad he's finally released all his knowledge and tips into book format.
Just in the the first few chapters Twitter Power covers the basics and potential mistakes I see SO MANY people making with Twitter. It then goes on to cover many other helpful aspects such as how to use Twitter to build your brand, getting help, building a team, applications you can use with Twitter, and more.
I highly recommend reading Twitter power for anyone that uses Twitter and wants to get the most out of it.
7 of 7 found the following review helpful:
If you want to be a successful Twit, you need this book. Feb 24, 2009
By Rhiannon Bowman
"Rhi B."
If you're interested in creating a successful Twitter account- especially one you hope will boost your bottom-line- you'll find the book is worth every cent.
It's obvious from the start of the book, which you'll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time- not be an end-all-be-all Twitter Bible (he leaves plenty of room for Twitter to upgrade).
New Twitter users will find the first three chapters immensely helpful, while those of us who are already Tweetie Birds (follow me @RhiBowman) could easily skip them. Though, I wouldn't, if I were you; you'll likely find a couple of wise tips you never knew you were looking for within those pages. They cover a brief history of social media, Twitter's recipe for success and how to get started- from choosing a user name to resources for designing your profile page.
While it's true much of the rest of the book is intended for business users, the good-to-know information will be helpful for those who are all about Twitter fun, too. Every Twitterer wants to build a following (chapter five), needs to "play nice" (chapter 12 covers legal-ese) and lots of groups might be interested in using Twitter to communicate with their members (chapter seven). But, business users will want to pay particularly close attention to the chapters on customer service, brand building and using Twitter as a tool to drive traffic to your Web site (and products).
The book is easy to use as a reference with its thorough contents page(s) and comprehensive index. So, for those who don't feel they have the time to read cover-to-cover, you can certainly pick through for the specific information you need to know.
Speaking of picking, I do have a couple of gripes. I'll start with typos; they're distracting. There aren't tons of them, but there are enough of them for me to mention them here. Second, of the many helpful Web sites Comm lists, I did find that he has a business interest in one of them (TwitPwr.com). Wish he would have disclosed that fact. (Maybe since the name is so close to the book's title he assumed we'd figure it out.) Lastly, his co-author Ken Burge, mentions a portion of the book's Web site several times in techy chapter 11 but, as of this writing, it's under construction. Of course, the book is only one week old. And, frankly, those are minor problems and shouldn't prevent you from reading the book.
twitterstats
Here's why: the book is going to help you increase your "followers" list and it will help you use Twitter more effectively- whether for business or for pleasure. For proof, look at the stats for my Twitter account. When I began reading the book- three days ago- I had 328 followers. Right now I have 454- and, I've only just begun to follow Comm's advice. Plus, I've gained followers that I genuinely like who I hope enjoy Tweeting with me.
I can't help but believe Comm would be proud of me for paying attention to the numbers.
Rhiannon Bowman, Freelance Writer
The Word Trade
rhibowman.wordpress.com
6 of 6 found the following review helpful:
 Destined to become THE guide for serious Twitterers Feb 28, 2009
By Kelly Monaghan
"intrepidtraveler.com"
Whenever I get involved in something new, I like to get the definitive source of information to make sure I do it right.
"Twitter Power" certainly fits the bill on that score. Lucid and well-written, the book will be my Baedeker as I navigate the world of Twitter and social media.
I only wish Comm had spent a little more time on the most basic of basics -- deciphering the Twitter interface and Twitter conventions, for example. It took me a while to figure some of that stuff out and I'm still learning.
He should also yell at his publisher for the sloppy editing job they did. Comm deserves better.
But these are minor carps. The book is a must for anyone who wants to get started with Twitter the right way and it is highly recommended.
See all 117 customer reviews on Amazon.com
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