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Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins. | | | |
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| | Product Details | | Author: | Joel Comm | | Hardcover: | 248 pages | | Publisher: | Wiley | | Publication Date: | February 17, 2009 | | Language: | English | | ISBN: | 0470458429 | | Package Length: | 8.6 inches | | Package Width: | 5.8 inches | | Package Height: | 1.1 inches | | Package Weight: | 1.0 pounds | | Average Customer Rating: |  based on 105 reviews |
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| | Customer Reviews | Average Customer Review:
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1 of 2 found the following review helpful:
 None of the books great...but this one good. Jul 10, 2010
I've read a handful of Twitter books and this one is the best so far. Most others are Twitter 101...this one goes deeper which is good.
1 of 3 found the following review helpful:
 Not for small business, not credible. Jul 09, 2010
If you have
* A well established business
* Your are have a established presence on the web.
* You already make successful blogs.
the book is for you, if not, don't bother.
If your are starting a business and you are not part of the <1% of exceptional famous peoples in this world. That have a exceptional product with a exceptional presence on the web.
Comm have a hard time to put himself in the starter choose, and that his weakness. He mention to never put your website in your tweet, well with 65,359 follower like he have, I would probably won't tweet about my website. He is on another planet.
Somehow from a certain point of view even with so many followers, his performance is pathetic. Most of him tweets with a link don't create much effect.
With 65k followers the author of this book can hardly have: 30 clicks on his link on twitter, Sometime 0. He is not a good reference. http://bit.ly/9E1pQ3+
I have 350 followers and I have around 26 clicks on my links, and I link every time (comm is against that idea of posting many links in tweets, well how the h... they will know about your website)
But @digitalps is a better example. That guy can have 3500 clicks on his twitter links, [...].
Conclusion: Don't read it with too much excitement, you won't reach 65k followers if you don't have a established business, and his do and don't can be put aside, use your own judgment.
1 of 1 found the following review helpful:
 It Makes a Whole Lot of Twitter Sense Now Jul 01, 2010
Hi there! You've seen it. I've seen it. Yes, we've all seen it. And we're all excited by that unmistakably familiar Blue Birdie. All the buzz about it and its tweets on traditional media outlets has probably brought you to this page. I would not be surprised to hear that the hype surrounding this microblogging sensation known as Twitter has led you here, wondering whether or not you should purchase this book.
For starters, here are the $16.47 (or insert however much this book may cost you by the time you're reading this review) questions to ask yourself: Do I know how to leverage Twitter for online marketing and branding? And if not, can I possibly figure it out without this book?
If you answer "yes" to any of the questions above, you can skip the rest of this review. You are a marketing genius. You don't need this book, and you definitely don't need to waste your time and money on it.
But, on the other hand, the chances are you'll answer "no" to both questions. No worries, because you are not alone. There are many of us.
In fact, there are lots of us in the Gen Y cohort without the slightest clue of how to work this new gig. You may have heard of the popular notion that today's younger generation grasps the workings and capabilities of social media sites like Twitter. The media loves to propagate this, and, well, it's simply a myth. Just because we tweet for fun does not mean we know how to leverage Twitter for business and online marketing. Hence, there is this need/demand for Twitter Power.
More importantly, the good news is that this book is made for you. Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm is a conversational, very easy to read guidebook chock full of insightful and actionable marketing strategies and techniques.
With all the initial wonder/amazement associated with the technological innovation of social media, Mr. Comm makes you realize that Twitter is really just another marketing channel by which your target market consumes its information. As such, branding--whether personal or corporate--is paramount. At its most basic, branding means getting your name out there and remaining in the hearts and minds of people. But to do so effectively, you have to build great content and you have to offer something of real value.
This is the forte of this book. It creates a paradigm shift for you, broadening your perspective of social media sites as a whole. What does this mean? It means that the marketing tips you ultimately gain in this book are transferrable to other social media sites like Facebook and MySpace among others. The only thing you have to do is "tweek" (pun intended) it a little. The general concept still applies. And it's key.
All in all, for the timelessness and wide applicability of the advice, I give this book 5 stars.
So what are you waiting for? Get this book now. Let Mr. Comm show you how you can unleash Twitter Power for your company. It may not make much sense right now. But after reading this book and doing the 30-day plan to dominating Twitter near the end of the book, it will certainly make a whole lot of Twitter sense!
1 of 1 found the following review helpful:
A-Z Instructions On How To Build Your Twitter Market Jun 24, 2010
This is the best guide I have found regarding all aspects Twitter related! I have been in marketing for many years and this book was easy to read, not too technical, and gave me a good foundation. I read the reviews before purchasing and I was impressed with the book when I received and read it. I am completely educated about Twitter marketing now. I highly recommend this book to anyone who is looking to learn how to market on Twitter!
1 of 2 found the following review helpful:
 Meh... Jun 21, 2010
Honestly, I am surprised this book has gotten close to 5 stars. I tried to force myself to read this entire book, but for the first time ever, I put it back on the shelf 3/4ths of the way through. I haven't read any other books on twitter, but I purchased this book because everyone said this was 'the' book to have on twitter.
I picked up on several dos and donts in the book, but not nearly enough. I don't consider myself a master of twitter. I've been in the internet marketing and social media biz for about 5 years, but a lot of the information in the book was fairly obvious. I didn't take away a lot of information that I hadn't already known. After reading the first 100 pages or so of the book, I didn't really take away much. By the time I got close to the end, I figured it wouldn't be worth my time to complete it.
I am sure Joel Comm is a smart, savvy dude, but to me, this book didn't cut it. I felt a lot of the subjects were drawn out to make the book a sufficient length. This book could have easily been 75 pages.
All in all, I am not happy with buying this book. This was my first Joel Comm book I've read. I'd have a tough time picking up another one of his books. Ultimately, I wouldn't recommend it.
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