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Usually ships in 1 business days | | | | | | The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces. | | | |
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| | Product Details | | Author: | Jonathan M. Woodham | | Paperback: | 288 pages | | Publisher: | Oxford University Press, USA | | Publication Date: | May 08, 1997 | | Language: | English | | ISBN: | 0192842048 | | Product Length: | 9.38 inches | | Product Width: | 6.78 inches | | Product Height: | 0.69 inches | | Product Weight: | 1.5 pounds | | Package Length: | 9.29 inches | | Package Width: | 6.54 inches | | Package Height: | 0.71 inches | | Package Weight: | 1.5 pounds | | Average Customer Rating: | based on 3 reviews |
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| | Customer Reviews | Average Customer Review: ( 3 customer reviews )
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16 of 17 found the following review helpful:
"New" design history Aug 30, 1999 Since Hesketts "Industrial Design" from 1990, this is the best comprehensive introduction to the "new" Design History view on the parallel histories of design developments in this century.It takes a relatively non-heroic attitude towards celebrated designers and design classics while trying to locate the meaning of design products in mass culture, lifestyles, corporations and consumption spheres instead of the designers "creative mind.
4 of 4 found the following review helpful:
Nice overview of 20th century design Sep 15, 2010
By L. Schattman
"Librarian, Design Institute of San Diego"
Each title in the Oxford History of Art series provides an overview to a particular time period, style or movement. This book focuses on 20th century design, including the design of interiors, furniture, textiles, graphics, and consumer goods from teapots to automobiles. The author describes the historical context at the beginning of the 20th century, as the industrial revolution changed the way things were made and used. He traces the development of different styles, from Arts & Crafts to post-modernism. A final chapter on social responsibility traces the ways in which designers have responded to consumer concerns throughout the century.
This book is generously illustrated, with many color images complementing the period black-and-white photographs and line drawings. It is a sturdy paperback with a strong binding. It would be useful to undergraduate students researching 20th century design, as well as general readers interested in the subject.
0 of 2 found the following review helpful:
Good Book, Good conditions Oct 29, 2010
By siller44 I love the book. It's full of usefull Knowledge and information. I recieved the book in great conditions
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