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Best Sellers | | Home Trump University Branding 101: How to Build the Most Valuable Asset of Any Business | |
|  | |  | | | Trump University Branding 101: How to Build the Most Valuable Asset of Any Business | | | | | SKU:
ACOM-INT_book_usedgood_0470189002 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 4 left in stock, order soon! | | | | | | Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.
In Trump University Branding 101, you'll learn how to:
* Build a powerful brand that increases the sales and profits of any business
* Launch your entrepreneurial brand
* Manage the differences between service branding and product branding
* Develop a brand for your real estate investments
* Make your brand far more than just a name or logo
* Develop clear positioning and brand strategy
* Successfully communicate your brand
* Choose an appropriate brand name and logo
* Reinvigorate a struggling brand
* Use guerrilla branding for your small business
* Build your own personal brand for career development
* Keep your brand image consistent
* Grow your brand over time
* Use your brand to increase the overall value of your business | | | |
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| | Product Details | | Author: | Donald Sexton | | Hardcover: | 336 pages | | Publisher: | Wiley | | Publication Date: | September 29, 2008 | | Language: | English | | ISBN: | 0470189002 | | Product Length: | 9.22 inches | | Product Width: | 6.34 inches | | Product Height: | 1.17 inches | | Product Weight: | 1.18 pounds | | Package Length: | 9.5 inches | | Package Width: | 6.4 inches | | Package Height: | 1.4 inches | | Package Weight: | 1.35 pounds | | Average Customer Rating: |  based on 2 reviews |
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| | Customer Reviews | Average Customer Review: ( 2 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
4 of 4 found the following review helpful:
 INCREDIBLE Business Branding Book Mar 25, 2009
By Mark F. LaMoure
"Willpower=Waypower"
Mark LaMoure, Boise, ID
SOLID GOLD
"Branding 101" by author Don Sexton PhD is a jewel of a book for entrepreneurs. It outclasses any book on branding I've read. The book shows you how to give your business a trademark identity and big personality for high attention.
For your business or product, the book clearly shows you how to add a shining polish for the public eye. "Branding 101" is easy to read, information rich and offers something for everyone. An excellent book, its a success manual on marketing your business and products. Copyright 2008.
A PRECIOUS ASSET
"Branding 101" is written by Don Sexton PhD, a top expert on branding for over 40 years! Seriously, what an excellent writer this guy is. Don uses tons of exciting examples in his book supporting exactly what he talks about. Mr. Sexton shows why branding is the most precious asset of any business. Branding builds reputation. Example: Look at TRUMP's golden brand.
Written in a top flight, engaging style Sexton's book is enlightening. Its written in a positive tone, is jam-packed with tons of solutions and answers all your questions. The book has a great message to tell. In Chapter Two, it starts out by explaining: "Why Branding Is Critical To Every Business." But just like some professors, Dr.Sexton sometimes gets a little too academic. What do you expect? The man is a brilliant professor! Its still a precious, gold nugget book and more than worth its price.
WELL DESIGNED
Want a clear brand identity? A look at the book's 23 chapters and 316 pages reveals a wellspring of topics looking at branding, top-to bottom. "Branding 101" fits the bill. Well-designed and comprehensive, its success is set with a granite cornerstone. The book is "superior." I Thank you Dr. Sexton, for writing a fantastic book! I thought it was excellent and very comprehensive. The book is definitely worth 5 Gold Stars, or better. Buy one today.
0 of 1 found the following review helpful:
 Branding OOO Dec 07, 2011
By UncleBilly3
If you want to brand yourself as a total clown then take advice from the Trumpster. His advice is great if you were born with a silver spoon.
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