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Trademarks of the '40s & '50s

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Trademarks of the '40s & '50s

(2 customer reviews)

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803677086

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Trademarks of the '40s and '50s is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of growing sophistication in the science of marketing. New industries -- television, jet aircraft, and nuclear technology -- appear in the trademarks as well. This book will appeal to a wide range of readers, from nostalgia buffs and collectors of Americana, to a growing audience of commercial artists and graphic designers who will find creative new ideas in these timeless designs.

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Product Details

Author:	Tyler Blik
Paperback:	144 pages
Publisher:	Chronicle Books
Publication Date:	June 01, 1988
Language:	English
ISBN:	087701485X
Package Length:	8.7 inches
Package Width:	8.0 inches
Package Height:	0.5 inches
Package Weight:	1.1 pounds
Average Customer Rating:	based on 2 reviews

Customer Reviews

Average Customer Review: 4.5

( 2 customer reviews )
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Most Helpful Customer Reviews

5 of 5 found the following review helpful:

Fascinating and beautiful book of trademark art Aug 16, 2000 By hyperbolium
In this age of computerized clip-art, the works housed in this collection may not be as impressive - or perhaps surprising - as they were at its 1988 publication. Still, the beauty of these trademarks and the cleverness of their design are both a pleasure to view and and a source of inspiration. By pulling these logos out of their sublimated context and displaying them front and center, they turn into works of art.

Baker and Blik have gathered together a wide range of logos, including some very familiar (The Pep Boys, Zig-Zag, Elsie the Cow), and many more hopelessly obscure - but no less fascinating. And by organizing around themes, the reader can get some ideas as to how themeatic elements came and went with the years.

A nice coffee-table or bathroom book that is also at home on a graphic designer's bookshelf.

1 of 1 found the following review helpful:

retro for me Aug 31, 2000 By dale
if not just to look at the development of the corporate identity of various well known companies (and some that haven't changed!) then you surely need this book just for your retro-fixation... i know i did anyway.