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 Best Sellers | | Home Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists | |
|  | |  | | | Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists | | | | | SKU:
ACOUK_book_usedverygood_075067945X | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
* Thorough treatment and succinct coverage of marketing theory specific to the tourism industry
* Focuses on developing the branded destination with special emphasis on promotional planning
* Contains practical international examples, discussion questions, and strategic planning worksheets | | | |
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| | Product Details | | Author: | Bonita Kolb | | Paperback: | 328 pages | | Publisher: | Butterworth-Heinemann | | Publication Date: | March 27, 2006 | | Language: | English | | ISBN: | 075067945X | | Product Width: | 164.5 centimeters | | Product Height: | 221.0 centimeters | | Product Weight: | 1.17 pounds | | Package Length: | 8.8 inches | | Package Width: | 6.0 inches | | Package Height: | 0.8 inches | | Package Weight: | 1.1 pounds | | Average Customer Rating: |  based on 1 reviews |
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| | Customer Reviews | Average Customer Review: ( 1 customer reviews )
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Most Helpful Customer Reviews
3 of 5 found the following review helpful:
Basic Intro Level Book Mar 04, 2008
By Jim Kayalar, CMC
This is a good book if you are new to the industry, either as a student or as practitioner. The book covers nearly all relevant subjects. Herein lies the problem. Everything is covered, but there is no real focus or depth.If you need more than the basics, you will have to look elsewhere.
To summarize, if you need a toolkit or a how to do guide, this book is not it. If you need a basic intro level book, then the book will do. Jim Kayalar is a certified management consultant, and has consulted internationally for destination marketing companies, resorts and hotels. His corporate web site can be found at http://www.biztuneup.biz
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