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Through the Jingle Jungle: The Art and Business of Making Music for Commercials

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Through the Jingle Jungle: The Art and Business of Making Music for Commercials

(2 customer reviews)

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54065

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Product Details

Author:	Steve Karmen
Hardcover:	262 pages
Publisher:	Billboard Books
Publication Date:	1989-04
Language:	English
ISBN:	0823077071
Package Length:	9.4 inches
Package Width:	7.1 inches
Package Height:	1.1 inches
Package Weight:	1.5 pounds
Average Customer Rating:	based on 2 reviews

Customer Reviews

Average Customer Review: 3.0

( 2 customer reviews )
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Most Helpful Customer Reviews

13 of 14 found the following review helpful:

Straightforward, to the point about the Jingle business Jul 01, 1999
This book is great! I needed information that would give me the cut and dry points regarding getting into the jingle business. Not only did it discuss business standards but it also discusses business politics, do's and dont's and the financial aspect of the jingle business. However, this book mainly discusses the jingle business from the composer point of view and not as much from the musician or singer point of view. But it is a great book.

1 of 2 found the following review helpful:

for these days, completely out of date Jul 04, 2011 By nelsonmidisCom
At the entire book, the author complaints against the lack of copyright to jingle composers. This is the boring part os this book. Even so, I learned a lot of things, mainly about the business. I cannot deny this is (was) a great book. However, it relates the jingle activity in a time that is over. The author gave a great contribution to this jingle world, but for a time that now is over. Sorry.