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This is PR: The Realities of Public Relations (Thomson Advantage Books)

This is PR: The Realities of Public Relations (Thomson Advantage Books)
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This is PR: The Realities of Public Relations (Thomson Advantage Books)

 
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1200737557

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Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

 
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Product Details
Author:Doug Newsom
Paperback:416 pages
Publisher:Wadsworth Publishing
Publication Date:April 27, 2006
Language:English
ISBN:0495091324
Package Length:9.9 inches
Package Width:8.0 inches
Package Height:0.6 inches
Package Weight:1.7 pounds
Average Customer Rating: based on 7 reviews

Customer Reviews
Average Customer Review:3.0 ( 7 customer reviews )
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Most Helpful Customer Reviews

2 of 2 found the following review helpful:


4Good Textbook  Aug 21, 2002
Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible.

You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage.

Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a new text for under $100?


1This book is putting me to sleep.  Jan 30, 2012 By Stacey
I have to say there are good portions of this book but overall I have several issues with this textbook. First of all the print is very small. I have pretty good vision but reading this book really hurts my eyes. I absolutely love reading and have never complained about a textbook, but this book literally puts me to sleep. I feel like it literally tries to smash the reader with too much information at one time. The points are hard to follow. After reading a couple paragraphs particularly in the theories section your literally like what did I just read. The whole point of reading a textbook is to convey information not to drown the reader in as many large words as you can think of. Overall the book is poorly designed for the reader to read comfortably or to actually take much away from.


4Good Textbook  Oct 04, 2010 By velma
It took a really short time for me to receive it. Although as used, it looks perfectly new!
It's a quite simple PR book, not bad for beginners.


4Realities of PR gives good insight  Nov 06, 2006 By Sonia D. Davidson "Sonia PR"
This book gives good insight into the PR field and makes good reading material


3Good Book  Aug 12, 2002
This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.

See all 7 customer reviews on Amazon.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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