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|  | |  | | | "This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze | | | | | SKU:
ACOMMP2_book_usedgood_0471147494 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter
"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details! | | | |
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| | Product Details | | Author: | Peter Bieler | | Paperback: | 206 pages | | Publisher: | Wiley | | Publication Date: | May 28, 1996 | | Language: | English | | ISBN: | 0471147494 | | Product Length: | 9.18 inches | | Product Width: | 6.32 inches | | Product Height: | 0.49 inches | | Product Weight: | 0.7 pounds | | Package Length: | 9.06 inches | | Package Width: | 6.14 inches | | Package Height: | 0.79 inches | | Package Weight: | 0.84 pounds | | Average Customer Rating: |  based on 12 reviews |
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| | Features | ISBN13: 9780471147497Condition: NewNotes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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| | Customer Reviews | Average Customer Review: ( 12 customer reviews )
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Most Helpful Customer Reviews
10 of 10 found the following review helpful:
 A "must have" for any budding entrepreneur! Jun 17, 1999
Peter Biehler has written not only a sensational book about infomercials, he has unwittingly written an entertaining and profound book on motivation and persevering to attain one's goals. He provides an indepth understanding of the key components of how to put together an infomerical and succeed. It was more like reading an engrossing novel than the uusal dreary business books.
5 of 5 found the following review helpful:
Good book, but left some questions Feb 02, 2009
By Shane R. Wicklund
"shane wicklund"
Overall the book is pretty informative and interesting, although it did leave some questions in my head:
1. The cover says "$100,000,000 craze" but he never actually goes into how much money he walked away with in profit after it was all said and done. I was really looking forward to getting detailed numbers on how much he spent and how much he made total but never got it.
2. Also, Im still kind of confused about why he left the company and what stage the business was in when he left. Were they still running infomercials? Were they still breaking even on them to support retail sales?
3. He said the company went bankrupt after he left and he doesn't know why. I would think he would have some kind of an idea of why, was the product/fad cycle just over? Or does he think it was being managed poorly?
Good read, I recommend it to anyone interested in marketing, particularly direct-response and infomercials.
3 of 3 found the following review helpful:
helpful book Oct 23, 2009
By Mom Lou
"Louise"
Even though the book is somewhat dated, it gives great insight as to the length and price it takes to get a product to market. It also explains how the system works. I wish I had read the book before I had my product made. I probably wouldn't have a warehouse full of pieces I can't sell. Very much worth reading if you're thinking of going it alone.
4 of 5 found the following review helpful:
The best work on the crazy world of infomercials I've read Mar 25, 1998
Not just a look at the world of infomercial marketing, but an honest peek at the characters that populate this industry. The treatment is creative -- a tongue-in-cheek look at a world that is completely different than the one I market in from day to day.
6 of 8 found the following review helpful:
superb case study of bringing a product to market Feb 02, 2005
By Kenneth Calhoun
"StockTradingSuccess.com"
This is an excellent (and well-written!) case study of bringing a popular product to market with infomercial marketing. I liked it so much I read it cover to cover, which is rare for me. I am recommending it to all my students at copywriting university.
Emphasis on marketing, typical business production/legal issues, plus very motivating on persistence while being an entrepreneur.
I liked the testing details, copywriting and media buy numbers.. very eye-opening to me, and extremely insightful.
See all 12 customer reviews on Amazon.com
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