The impact of television advertising on children's Christmas wishes.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on June 22, 2000. The length of the article is 6928 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: In December 1997, 250 children were asked to list their Christmas wishes. These requests were then compared to the commercials that were broadcast at the time of data collection. Sixty-seven percent of the seven-and eight-year-olds, 49% of the 9- and 10-year-olds, and 40% of the 11-and 12-year-olds asked for at least one advertised product. Children's gender and age, as well as their level of exposure to the network that aired the most commercials, were significant predictors of their requests for advertised products.

Citation Details
Title: The impact of television advertising on children's Christmas wishes.
Author: Moniek Buijzen
Publication: Journal of Broadcasting & Electronic Media (Refereed)
Date: June 22, 2000
Publisher: Broadcast Education Association
Volume: 44 Issue: 3 Page: 456(15)

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