The hidden history of product placement.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Thomson Gale on December 1, 2006. The length of the article is 10025 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Product placements now saturate motion pictures and television, but the practice began long before E.T. the Extra-Terrestrial followed a trail of Reese's Pieces out of the woods. Using internal documents from motion picture studios, advertising agencies, television networks, and public relations firms, this study traces the development of product placement from its beginnings in the Lumiere films of the 1890s through the 1982 success of E.T. and Reese's Pieces. The developmental differences between product placement in motion pictures and television, and the repercussions of those differences on current practice, are discussed.

Citation Details
Title: The hidden history of product placement.
Author: Jay Newell
Publication: Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 50 Issue: 4 Page: 575(20)

Distributed by Thomson Gale