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ACOM-INT_book_usedverygood_1403906777 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 1 left in stock, order soon! | | | | | | The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
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| | Product Details | | Author: | Herbert M. Meyers | | Hardcover: | 200 pages | | Publisher: | Palgrave Macmillan | | Publication Date: | January 01, 2005 | | Language: | English | | ISBN: | 1403906777 | | Product Width: | 162.5 centimeters | | Product Height: | 238.5 centimeters | | Product Weight: | 1.37 pounds | | Package Length: | 9.4 inches | | Package Width: | 6.1 inches | | Package Height: | 0.8 inches | | Package Weight: | 1.4 pounds | | Average Customer Rating: |  based on 1 reviews |
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| | Customer Reviews | Average Customer Review: ( 1 customer reviews )
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4 of 4 found the following review helpful:
A SIGNIFICANT WORK... Nov 28, 2004
By Student of Design
³THE VISIONARY PACKAGE, a book by Richard Gerstman and Herbert Meyers--two
important figures in the package design world‹is an extremely informative
and well-written account of the history of packaging design and concepts.
Even more significantly, it¹s a personal account of the marketing and design
challenges that these partners and others encountered over the years and
their responses to those challenges. It is unique in that it is written
for the industry professional as well as the total novice who knows nothing
more about packaging than what they see on their grocer¹s shelves. I
enjoyed it tremendously and would also imagine it to be a natural text for
all students of packaging and design.²
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