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|  | |  | | | The Truth About the Martial Arts Business | | | | | SKU:
ACOMMP2_book_new_1932835016 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 1 left in stock, order soon! | | | | | | This classic book by John Graden shows you step-by-step:
Trial vs. Non-Trial Enrollment Strategies;
How to Teach a Trial Lesson;
How to Set Tuition;
12 Income Streams;
What it Costs to Get One Student;
How to Make Cash Outs Work;
How to Improve Retention and Renewals;
How to Design Your Curriculum for High Retention and Quality, plus a 100 question test to determine if you have what it takes to create a rewarding martial arts career. | | | |
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| | Product Details | | Author: | John Graden | | Paperback: | 200 pages | | Publisher: | Seconds Out | | Publication Date: | January 01, 2006 | | Language: | English | | ISBN: | 1932835016 | | Package Length: | 9.7 inches | | Package Width: | 7.8 inches | | Package Height: | 0.2 inches | | Package Weight: | 0.3 pounds | | Average Customer Rating: |  based on 10 reviews |
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| | Customer Reviews | Average Customer Review: ( 10 customer reviews )
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Most Helpful Customer Reviews
4 of 5 found the following review helpful:
 Too much self-advertising Mar 09, 2010
By Ulf Erling Emsãžy
"ulf"
I've enjoyed Graden's previous books much more. There is not much new information in this book, and the book contains too much advertising of his own companies and his former student's companies. It seems that the whole purpose of the book is to make you a customer of his company. Not worth buying.
4 of 5 found the following review helpful:
 The Truth sometimes hurts... Nov 16, 2006
By Kurt Schulenburg
...and this time around it should at least ruffle your feathers!
John Graden, Martial Arts Master Teacher, has gone to the heart of what it takes to be an effective Martial Arts teacher today. Without completely disgarding the training ideas of the past, he instead shows how to build on these ideas, how to use what we know about the psychology of learning, the physics of motion and the economics of the 21st century to create a learning environment that firmly turns it's back on the "Dungeon Dojos" of the last century and creates a modern, safe atmosphere where serious, effective and (dare I say it?) FUN martial arts training can take place!
(Lest any naysayers regard the concept of "safety" and "fun" as somehow being contrary to "real" martial arts training, I refer them to the summary chapter entitled "A School Full of Pooh Bears"--it will open your eyes!)
There are lots of things to learn here, lots of great writing, too. If nothing else, I will always remember Mr. Graden refering to the war-like aspects of the Martial Arts and explaining that this doesn't mean that every class is devoted to destroying the enemy. He explains: "...that our foundation is one of peace through superior firepower."
I like that. Get the book. You'll like it, too.
4 of 5 found the following review helpful:
John Graden does it right AGAIN! Jun 24, 2006
By Dwight Woods
"The Jeet Kune Do Rebel"
John Graden has a unique way of showing you everything you need to successfully run a top martial art school in today's age.
He does it with the insight of someone who has obviously "been there and done that".
This new book can be used by any martial arts instructor, regardless of style, as a step-by-step blueprint for everything from how to negotiate a lease for your school up to how to train and compensate an employee/instructor.
No one else in the industry has his superb talents. The martial arts industry will forever owe a huge debt to this man for showing us how to be a professional success without selling out!
5 of 7 found the following review helpful:
A MUST for all instructors and school owners... Apr 04, 2006
By Joseph Brignoli
John Graden has done it again! First by creating NAPMA, the ACMA, and now MATA (The Martial Arts Teachers Association), he has summed it all up in a way that hits home for every instructor that reads The Truth About the Martial Arts Business.
Mr. Graden points out the best way to handle every aspect of teaching professionally, so you can get it right the first time. Why reinvent the wheel when you can learn from those who have gone before you?
As a martial arts school business consultant, I am in a position to speak to many instructors who have read it. Besides the fact that thus far everyone has commented that it was the best martial arts business book they have ever read, I also kept hearing the same comment, "I felt like he was talking directly to me!" I concur.
Mr. Graden's two previous books, Black Belt Management, and How to Open and Operate a Successful Martial Arts School were great, but this newest book has raised the standard that places The Truth About The Martial Arts Business in a class of its own. It struck a cord deep within me when Mr. Graden explained what he has named "The Control Factor" and how it is responsible for many of the decisions we make. This book makes us aware of all the instances where we viewed the world with what he calls, "Black Belt Eyes," which drastically improved my marketing ability. I was also mesmerized by the way the book points out all that we as martial arts instructors have in common from our childhood, despite coming from different parts of the country, varying social and economic classes, and emanating from styles on opposite ends of the spectrum and with opposing viewpoints. Once armed with the knowledge that this book provided, it changed the way I looked at martial arts, and my motivating factors for making certain decisions became clear.
So whether you are a colored belt that thinks choosing a career or hobby as a martial arts instructor looks fun, a professional multi-school owner, or somewhere in between, I highly recommend reading this book! (And buy one for your instructor too! You may set off some bells and whistles, and change the way they view the martial arts too.) I also recommend this book to all entrepreneurs, corporate executives, and anyone in a position of authority or power. I can easily see this book changing their lives as well, and the way they handle employees and control their business.
All in all, this is the best book in the history of martial arts!
Joe Brignoli
Martial Arts Business Consultant
4 of 6 found the following review helpful:
Just what I expected from John Graden - Excellence! Apr 16, 2006
By Tim Rochford
The content of this book accomplished two very important things for me, as a martial arts businessman - 1) it re-affirmed what I was already doing in my business and, most important, 2) it provided me with new concepts, methods and ideas that will help take my business to the next level. Awesome resource!
See all 10 customer reviews on Amazon.com
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