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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

 
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G0844232424I3N00

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Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

 
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Product Details
Author:David Yale
Paperback:464 pages
Publisher:McGraw-Hill
Publication Date:May 04, 2001
Language:English
ISBN:0844232424
Product Length:8.99 inches
Product Width:6.02 inches
Product Height:1.07 inches
Product Weight:1.61 pounds
Package Length:8.8 inches
Package Width:5.7 inches
Package Height:1.2 inches
Package Weight:1.6 pounds
Average Customer Rating: based on 12 reviews

Customer Reviews
Average Customer Review:4.5 ( 12 customer reviews )
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Most Helpful Customer Reviews

11 of 11 found the following review helpful:


5Great for Beginners or Those Doing Publicity as a Second Job  May 12, 2000 By A.Trendl HungarianBookstore.com "What should I review next?"
In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist.

My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications.

It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your stories. How to get pics published, media visits, controversy. Logically written, it outlines options and reasons for responding to various situations.

A great asset.. this book has a solid directory of resources to help you get your job done.

No essential is left without guidance. However, missing from it is a "new" essential, the web. Maybe a newer edition will come out to cover this?

7 of 7 found the following review helpful:


4Great resource for beginners  Jul 05, 2000
I've done press work for a number of years, so I was familiar with a great deal of the material covered in this book: how to approach the media, how to compile crash lists, etc. I think that this information, as it is presented by Yale, would be very helpful for newcomers to the field.

What I appreciated as a more experienced person was the inside information and advice on handling difficult situations. I also found the end-of-chapter checklists useful and enjoyed reading the many quotations from reporters and PR professionals. These appear throughout the book and they tie the advice given to the opinions of people in the fields.

If David Yale is considering revising the book for the year 2000, I would recommend a whole section on the internet.

This book, even without much on the web, is worth the twenty bucks. The behind-the-scenes information and media relations do-s and don't-s make it a worthwhile purchase.

9 of 10 found the following review helpful:


4Great on Non-Web Publicity Techniques  Aug 21, 2002
Yale and Carothers have a great one with The Publicity Handbook, New Edition. Tons of super-useful stuff, ideas! But, not exactly web-oriented, unlike Michael Levine's Guerrilla PR: Wired, which fully takes the Internet into account in how to get publicity.

While The Publicity Handbook is great, it's lack of useful stuff about the web does hurt it. If they'd release a Newer New Edition dealing with the Internet, then I'd really really get that.

3 of 3 found the following review helpful:


4Understanding the media  Jan 10, 2007 By Upa Ruiz "Upa Ruiz"
As a handbook should, this one is full with practical tips and ideas, all useful whether you work for a corporation or a small organization. What interested me most is that it gives a wide insight of the journalists' reasoning and helped me understand why publicity has to be done in a certain way to make it successful. (Sorry for the grammar and spelling, English is not my native language. Feel free to correct any mistake).

2 of 2 found the following review helpful:


3A bit disappointing  May 23, 2008 By E. Karasik
I had hoped that this book would have some original and unusual approaches instead of just being a standard primer, but there was really very little of use for someone who is familiar with the basics of how to write and distribute a press release. If you've never been involved in publicity before, it might be an OK place to begin, but I would still look for something that is less traditional and includes more information on publicity via the internet.

See all 12 customer reviews on Amazon.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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