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The Online Marketing Inside Out (Online Marketing: Sitepoint)

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The Online Marketing Inside Out (Online Marketing: Sitepoint)

(9 customer reviews)

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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

The changing face of marketing

The new frontier of PR and media

Using your web site to generate income

Getting the most from the search engine crowd

Promote your message through socializing

Implementing profitable email marketing campaigns

Getting others to sell your products for you

Spreading your message through online advertising.

Editorial Reviews

"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan

"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls

"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce

"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech

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Product Details

Author:	Brandon Eley
Paperback:	250 pages
Publisher:	SitePoint
Publication Date:	June 01, 2009
Language:	English
ISBN:	0980576822
Package Length:	8.9 inches
Package Width:	6.9 inches
Package Height:	0.6 inches
Package Weight:	0.9 pounds
Average Customer Rating:	based on 9 reviews

Features

ISBN13: 9780980576825
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Customer Reviews

Average Customer Review: 4.5

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11 of 16 found the following review helpful:

SitePoint Authors Ban Together Dec 29, 2009
I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books....I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR's, blogs, SEO basics, etc, than this is the book for you.

0 of 3 found the following review helpful:

Great Overview of Online Marketing Oct 01, 2009
Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc.

While this isn't an exhaustive tome, it's worth every penny (actually, quite a bit more). Although I've used some of the tactics they discuss before, they taught me things I didn't know and reminded me of things I should be doing to maximize my marketing efforts.

Great book! Highly recommended!

3 of 7 found the following review helpful:

Online Marketing done right. Sep 20, 2009
Online Marketing Inside Out is a book for anyone and everyone. It can teach and reach people across a wide spectrum, whether you have a background in marketing or not. It will inspire you to expand your business and directs you on the right path. It gives great pointers on how to build and keep a relationship with customers and/or clients. In my opinion, the techniques you will find in this book are foolproof.

The book has a great layout that it is easy to use. You can jump to a specific topic using the table of contents and index, but it also flows very well when reading it cover to cover.

Hands down, this is a great, must read book. You won't regret it.

0 of 2 found the following review helpful:

Very Handy, very simple! Aug 16, 2009
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don't have to be a marketer to understand this book. It's meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!

It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?

The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.

0 of 2 found the following review helpful:

Concise, informative Aug 14, 2009
Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you're a one-man band or prefer to have different members of your team study the sections that apply to them most directly, this book is well worth it.

He is covering so many topics with so many moving parts that each segment is a bit higher level than the "Dummies" books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know "best practices" and where the resources are, you'll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.