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The New PR Toolkit: Strategies for Successful Media Relations

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The New PR Toolkit: Strategies for Successful Media Relations

(6 customer reviews)

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VIB0130090255

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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

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Product Details

Author:	Deirdre Breakenridge
Paperback:	272 pages
Publisher:	FT Press
Publication Date:	February 09, 2003
Language:	English
ISBN:	0130090255
Product Length:	9.28 inches
Product Width:	6.1 inches
Product Height:	0.6 inches
Product Weight:	0.83 pounds
Package Length:	9.1 inches
Package Width:	6.0 inches
Package Height:	0.7 inches
Package Weight:	0.8 pounds
Average Customer Rating:	based on 6 reviews

Customer Reviews

Average Customer Review: 3.5

( 6 customer reviews )
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Most Helpful Customer Reviews

10 of 12 found the following review helpful:

Fantastic Tool Aug 15, 2003
This book is a great tool for those looking to better understand the world of online pr. A step by step approach to maximizing this essential tool in today's fast paced business environment. Provides excellent case studies, blueprints and direction in an informative conversational style. An excellent tool for a college PR course, or professionals looking to get the most out of the web. HIGHLY RECOMMENDED!

4 of 4 found the following review helpful:

Definitely a good toolkit Nov 29, 2006 By PR BookWorm "self-taught PR Trying to Break into the Industry"
I just started reading this book and currently only on pg 45. The amount of useful information it gave me so far feels like I spent half a semester in class. To be honest, the book is a bit out of date with its sources and WebPages it refers to. But, don't let this fool you, it's still a good read for anyone who is in the beginning stages of their PR careers trying to learn useful media relations techniques necessary for success within the industry.

Ok, but very online biased Sep 26, 2010 By Nicholas Assef "Nicholas Assef"
Online is definitely the way of the future, but this book could have presented a little more balanced a picture on the PR landscape. Good as a read, but possibly not the best first book that you should spend money on on the topic.

PR Review Mar 17, 2010 By Monica Anderson
This book is good for getting tips on internet marketing. I was expecting a little more from the book like how to promote with letters, telephone conversations or person to person. However, this book gives good tips on how to identify your audience and how to use the proper word usage to get the coverage that you're looking for.

Book needs to be formatted for Kindle... Dec 09, 2009 By Nolan Lemon "Nolan"
I find it inconceivable that the author didn't take the time to ensure his table of contents was "clickable," instead of the block chart, or graphic, that it currently is.

if this book were a novel, then I would expct to read cover to cover. But, when something is billed as a toolkit, then I expect a flexible yet reliable user experience, one that is currently lacking in this product.

See all 6 customer reviews on Amazon.com