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Usually ships in 1 business days | | | | | | Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.
The New Community Rules will help you: - Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
- Learn the art of conversation marketing, and how social media thrives on honesty and transparency
- Manage and enhance your online reputation through the social web
- Tap into the increasingly influential video and podcasting market
- Discover which tactics work -- and which don't -- by learning about what other marketers have tried
Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
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| | Product Details | | Author: | Tamar Weinberg | | Paperback: | 368 pages | | Publisher: | O'Reilly Media | | Publication Date: | July 07, 2009 | | Language: | English | | ISBN: | 0596156812 | | Package Length: | 9.2 inches | | Package Width: | 7.0 inches | | Package Height: | 0.9 inches | | Package Weight: | 1.45 pounds | | Average Customer Rating: |  based on 23 reviews |
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| | Features | ISBN13: 9780596156817Condition: NewNotes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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2 of 2 found the following review helpful:
 only for beginers Aug 23, 2010
This book is only for beginers. If you don't have previous knowdledge about social marketing is ok. If not, try another book
 The Chief Rabbit Reviews: The New Community Rules: Marketing on the Social Web by Tamar Weinberg part 2 Jul 09, 2010
[...]
Good Morning, Social Rabbit here with your guide to the world of social media.
Today as promised (although a bit late, sorry) is part 2 of my review of The New Community Rules: Marketing on the social web.
As you know I loved the first half of this book and now looking at the second half... This is a much more hands on part of the book, with where to go and what to do when you get there references.
My favourite parts are: (all direct quotes)
* the most successful Twitter users are those who engage in facilitating and building friendships. Some of the most successful business entities are those that actively monitor the conversation, show concern for the well-being of their customers, and provide in-depth and quick customer service
* In reality, Twitter has proven itself to be a reputation management tool, but it is also a tool that brings people all over the world closer together for business and personal goals
* If you're looking to Twitter as a source of income, consider a strategy that allows you to broadcast sales that you can offer your Twitter followers exclusively
* When you provide value to your followers, you will find that more people will become aware of you
* How can you acquire customers on Twitter? It's as simple as monitoring for your competitors or industry terms and then participating in the conversation when it seems right
* "social networks" and "social networking sites" are generic terms that are used to connect users with similar backgrounds and interests
* The best-performing Facebook pages are those that provide compelling and engaging content.
* MySpace works very well as a social network that lets you meet new users. It does not support third-party applications nor does it have a company-specific pages
* LinkedIn is best for finding potential clients, service provider, subject experts and colleagues
* Yahoo! Answers can, therefore, be a very powerful social media marketing tool, as it can drive traffic and awareness.
* The biggest benefit to sharing knowledge is that you're arming individuals with information that enhances their opinion of your credibility
* While social bookmarking services exist to help you centralise a list of your favourite websites in a single location, the goal really is for social sharing, and that's exactly what today's social bookmarking accomplishes
* Social news websites, like social bookmarking sites, are communities that let you submit web content in the form of articles, videos or pictures.
* for the most part, promoting yourself using only one medium won't yield the biggest success. In fact, for the best ROI, you will likely need to focus your energies on multiple online properties
* For most individuals and organisation, however, a long-term engagement will require a long-term commitment. Just like any type of promotional tactic, social media marketing is hard work.
There are lots more gems in this book, and I also like the Ultimate Social Media Etiquette Handbook which Tamar has taken from a blog post - this is worth a read, as it is really all about how to behave online - believe me I can think of A LOT of people who would benefit from just reading that!
All in all I would really recommend this book for anyone looking for a one-stop shop to social media marketing, some of it is slightly out of date now, but it is still a good resource for those just starting as well as those with more experience.
If you've read it, let me know what you thought....
Dip your toes into the waters of the social web May 27, 2010
I've been blogging about SAP BusinessObjects for almost two years and was pleased to receive a review copy of The New Community Rules. Over time, I've started using other social media sites like LinkedIn, Facebook, Twitter, and Delicious. The New Community Rules reinforced why I've already started using the social web to build my "personal brand", helped me set new goals, and exposed me to sites that I've never considered using before. What I most appreciated about the book were the case studies - real stories about real people and organizations using (and sometimes abusing) social media.
Ten years ago, we were fixated on search engine optimization for search engines like Excite and Alta Vista (remember those?). We didn't know we couldn't live without sites like LinkedIn, Twitter, and Facebook. Only time will tell if we will still be using these specific social web sites ten years from now. But I'm sure organizations will continue to use the world wide web to find new ways to connect with customers. The New Community Rules is invaluable reading for individuals and organizations dipping their toes in the waters of the social web.
buen libro de social media Mar 24, 2010
he leido varios libros de social media y me di cuenta que este es el mejor de todos... mucho mas enfocado a tomar acciones inmediatas para entrar a este mundo.
1 of 1 found the following review helpful:
Comprehensive social media book for marketing managers Feb 22, 2010
The New Community Rules: Marketing on the Social Web is a pretty long title, but wait till you get a hold of the book-- it's chock-full of how-to's for the manager who wants to get in the social media game.
Author Tamar Weinberg shares her depth of knowledge of making a play at the social media space. As the title suggests, the slant of the book is marketing and this means that there is adequate attention to finding target audiences, measuring metrics, and defining return of investment relative to the social media space.
People already inundated with social media and virtually living on the web will find nothing earth-shaking about this book. But looking at social media as a marketing channel will appreciate this guide. Social media faves like Facebook, Twitter, blogs, and user generated content are covered, but the things taken for granted like social media etiquette and engagement are also in the book.
One thing marketing execs will like about this book is that it has practical information in running a social media marketing campaign. From strategy development to work flow and tactical considerations, there's good enough info.
The caveat is that someone may find the information here "basic" already as the social media space is moving at an accelerated pace. But nonetheless, The New Community Rules: Marketing on the Social Web is very comprehensive and covers all social media bases.
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