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 Best Sellers | | Home The M-Bomb: Riding the Multi-channel Whirlwind | |
|  | |  | | | The M-Bomb: Riding the Multi-channel Whirlwind | | | | | SKU:
jp-bk-1841121398-2-3 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 2 left in stock, order soon! | | | | | | Geoff Webb brings his huge experience at the sharp-end to offer a comprehensive guide for both new and old economy businesses to help them survive the M-Bomb and thrive in the world to come. Winning companies must reorganise themselves to successfully manage clicks, bricks and other tricks smoothly and profitably. Customers will expect to be served in any way they choose - at no extra charge. With examples from financial services, manufacturing, retail, telecoms and food. The M-Bomb is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must-do and every bear-trap with a living example from the markets and his vast international business. | | | |
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| $39.95 | |
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| $4.90 | |
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| | Product Details | | Author: | Geoff Webb | | Paperback: | 212 pages | | Publisher: | Capstone | | Publication Date: | April 11, 2001 | | Language: | English | | ISBN: | 1841121398 | | Product Width: | 152.0 centimeters | | Product Height: | 229.0 centimeters | | Product Weight: | 0.77 pounds | | Package Length: | 9.22 inches | | Package Width: | 6.11 inches | | Package Height: | 0.66 inches | | Package Weight: | 0.84 pounds | | Average Customer Rating: |  based on 2 reviews |
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| | Customer Reviews | Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
No nonsense, practical guide to surfing the multi-channel whirlwind Feb 12, 2007
By David Laws
"getbetterservice"
Geoff Webb's style is something of a shock to the system. That is if you are used to somewhat more conventional business books. I'm not sure why it's so different but I found it challenging to adapt my reading style to his writing style. But once I got into the swing of it I found the book full of insight.
Geoff clearly has a firm opinion about the Internet and how many organisations are simply not in tune with this unique delivery system. He is blunt and to the point, I like it! "If you are still running your own call center I suggest that you go for psychotherapy" is a classic quote and pretty typical of what you will read.
Having said all of that, the book lays out a compelling proposition and gives some clear advice on how best to harness that thing called 'multi-channel marketing'. If you are struggling to understand how to meet the multi-channel challenge I'm sure you'll find guidance and practical advice on how to proceed.
0 of 1 found the following review helpful:
Insightful! Jun 12, 2001
By Rolf Dobelli
"getAbstract"
You live in a landscape littered with deflated stock indexes and failed dot-com ad campaigns, so perhaps you are prone to think that this Internet deal is a fad, like the hula-hoop. According to author Geoff Webb, if you think the Internet will fade away, you are very wrong. The true Internet explosion hasn't happened yet, but it will. Once it does, business will become so competitive that companies that haven't adapted to the new multi-channel reality - in which customers will expect a vast array of new ordering and delivery services at no extra cost - will fade away. Speed is of the essence. Older companies must form partnerships to get their competencies up to a competitive level. If hierarchies, dead weight and slow adapters obstruct radical change, you must discard them. We [...] hear the essential message: a Darwinian "adapt or die." Adapt to the new multi-channel reality or whither away. If you want to see the future, look here.
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