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|  | |  | | | The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition | | | | | SKU:
NU-FQC-00525156 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 5 left in stock, order soon! | | | | | | This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American. | | | |
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| | Product Details | | Author: | Melvin Helitzer | | Paperback: | 450 pages | | Publisher: | University Sports Press | | Publication Date: | November 01, 1999 | | Language: | English | | ISBN: | 0963038729 | | Product Length: | 10.16 inches | | Product Width: | 7.04 inches | | Product Height: | 1.15 inches | | Product Weight: | 2.13 pounds | | Package Length: | 9.8 inches | | Package Width: | 6.9 inches | | Package Height: | 1.2 inches | | Package Weight: | 2.1 pounds | | Average Customer Rating: |  based on 9 reviews |
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| | Customer Reviews | Average Customer Review: ( 9 customer reviews )
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Most Helpful Customer Reviews
15 of 19 found the following review helpful:
 Best yet! Jun 23, 2000
By Ralf Hermans
As a professor, I'm always grateful for texts which students not only can afford but hold on to even after the course is completed. The new 3rd edition of "The Dream Job: Sports Publicity, Promotion and Marketing" is just that kind of book. It is comprehensive, filled with hundreds of examples and exhibits and wonderfully humorous. Outside of that, I don't think much of it!
7 of 8 found the following review helpful:
excellent read Aug 22, 2002
Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.
7 of 8 found the following review helpful:
Team Marketing Report Book Review Nov 24, 1999
By Matt Freedman
"The Dream Job's new third edition means that the best guide to sports marketing has just gotten better. This book is now a must read for every sports industry executive. We agree with the Journal of Sports Marketing who called "The Dream Job" one of the most important books in our field.
3 of 3 found the following review helpful:
 Disappointing and outdated Apr 08, 2009
By R. Saur
Reading the favorable reviews, I thought this book would be a no-brainer and get me up to speed with the world of sports marketing. Well, it might have in 1999, when the 3rd and last edition was published. For that reason, none of the developments in the past 10 years have been taken into account, most specifically the Internet and how it changed the sports marketing world. In addition, the book is 100% focused on US Sports, but that in every flavor and variation. Care about the biggest sport and sports revenue producer on this planet, soccer? Non-existent in the book. Want to know how event like Olympic games and FIFA World Cup are marketed and organized? Not covered in this book.
1 of 1 found the following review helpful:
more than practical book Jan 02, 2006
By Raul Legaspi Sauter
"Raul R. Legaspi"
I got a very good view of many topics related to sports marketing. I would say that Melvin Helitzer gives us a great overview of what a professional needs to know to perform well in the field. It's really great tour to get acquainted with the dream job. The sports world industry deserves professionals to market, communicate and advertise with the flavor Helitzer gives to us readers.
See all 9 customer reviews on Amazon.com
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