A thorough resource for pharmaceutical representatives or those who are interested in pursuing a career in pharmaceutical sales. The Doctor As Customer guides the reader through medical decision making, influences on prescription habits and understanding the minds of the customer. It is the only book of it's kind, the psychology of selling to physicians written by a physician.
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Product Details
Author:
Andy Farah
Paperback:
138 pages
Publisher:
Battleground Printing and Publishing
Publication Date:
2004-07
ISBN:
0967843723
Package Length:
8.1 inches
Package Width:
5.4 inches
Package Height:
0.5 inches
Package Weight:
0.55 pounds
Average Customer Rating:
based on 2 reviews
Customer Reviews
Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
3 of 4 found the following review helpful:
Great Book for Existing or Aspiring Pharm. Reps Oct 28, 2004
By L. Paulakonis Great tips for reps on how docs think and what it takes to make an impact. Good mix of medical info, sales tips and FUNNY cartoons! I've spent seven years as a rep and still found lots of helpful info. I highly recommend it for anyone in pharmaceutical sales or those looking to start.
0 of 2 found the following review helpful:
The Doctor as the Customer Jan 09, 2007
By Darnell M. Ross Great shipping, I received the book in time and in great condition. I will definitely purchase from this vendor again.
based on 2 reviews
