 Best Sellers | | Home The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells | |
|  | |  | | | The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells | | | | | SKU:
0805078045-U | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
| | | |
List Price:
| $18.99 | |
Our Price:
| $12.49
& eligible for FREE Super Saver Shipping on orders over $25.
| |
You Save:
| $6.50 (34%)
|
| | |
|
| | Product Details | | Author: | Robert W. Bly | | Paperback: | 432 pages | | Publisher: | Holt Paperbacks | | Publication Date: | April 04, 2006 | | Language: | English | | ISBN: | 0805078045 | | Package Length: | 8.19 inches | | Package Width: | 5.51 inches | | Package Height: | 0.79 inches | | Package Weight: | 0.75 pounds | | Average Customer Rating: |  based on 36 reviews |
| |
| | Customer Reviews | Average Customer Review: ( 36 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
13 of 14 found the following review helpful:
 Review From an SEO Guru & Web Developer Feb 10, 2010
By Compay
If you want to improve your writing skills for print or the web, this is the book that you need to own. This book is all steak with the fat trimmed off, powerful tips and techniques with absolutely no fluff.
While some of the techniques included in the book aren't unique to copywriting guides, Bly offers his own effective spin on them. In the first 60 pages alone, you're treated to a goldmine of tips on writing effective headlines and crafting easy-to-read copy. Bly tackles copywriting methods for direct mail, catalogs, brochures, websites, and even press releases. Unlike most books on copy, Bly provides great advice on writing for TV commercials and radio spots.
As a Search Engine Optimization guru, I found Bly's take on writing web copy to be extremely refreshing, even if it wasn't new information to me personally. I loved that this was probably the only copywriting book that actually stresses finding the balance between writing copy that sells, and copy that is search engine friendly. Most web design books don't discuss copywriting, and most copywriting authors have no knowledge of writing for search engines. Bly certainly did his homework.
This is an excellent guide for writing copy, especially if you're writing for websites. This book is probably the best investment that you will ever make.
7 of 8 found the following review helpful:
Excellent Source for the Aspiring Freelancer Dec 01, 2008
By L. Desantis
You will read this book and feel empowered by the information given to you in Robert Bly's familiar, easy to understand prose. As one of the most successful copywriters in existence, I suppose it's hard not to be swept up by his promises of success and instant tips for improving your business writing. But knowing full well that I am at the disposal of a writer who makes a living winning people over, I still allowed myself to be won over by this book.
I am certain that it will continue to serve me well throughout my career and I urge anyone interested in strategic writing to pick up a copy.
7 of 8 found the following review helpful:
Breaks down the basics of writing killer copy Jul 28, 2007
By Stacy Karacostas
"Practical Marketing Expert & Business Lifestyle Architect"
Before I started my own copywriting business years ago, this one was my first books on the subject. And I still refer back to it periodically. Bob Bly is a copywriting legend who is well-known for making the fundamentals of writing great copy easy to understand. Whether you're thinking about a writing career, or just need to make your marketing materials more effective, this is the perfect primer for anyone who wants to learn how to write to sell!
4 of 4 found the following review helpful:
Indispensible. Mar 29, 2007
By Monty Rainey
As someone who has done a good bit of commercial writing, but is just now venturing into the "freelance" aspect of the business, I found this book indispensable. Robert Bly is widely recognized as a giant in the business and THE COPYWRITER'S HANDBOOK is a good indicator as to why. Readers will enjoy his straightforward approach to writing copy that sells.
I suppose an aspiring copywriter could make it in the business without this book, but why would you want to try? This is nearly 400 pages of advice from Bly's years of experience. The book is well written, well organized, and loaded with helpful information.
Just a few of the key things I learned here were such things as rating headlines using the 4 U's, the effective use of bullets in your copy, include headlines in sales brochures where there is often nothing more than a logo, and even the most effective fonts to use. The structure of the book contains valuable information on many aspects of copywriting. Certainly not all-inclusive, but covering a lot of ground and answering a lot of questions along the way.
The appendix section guides the reader to further study and other valuable resources. I highly recommend this book.
11 of 14 found the following review helpful:
 A maybe for aspiring copywriters, a no for practicing copywriters. Jul 27, 2008
By Chovaleoni
If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is rudimentary at best. I gave it three stars because a) basic information has its place and b) I didn't want to tarnish the rating. It was my mistake to buy it. If you're looking for a book to inspire award-winning creative, get Creative Advertising by Mario Pricken. After devouring it in one sitting, I wrote copy all night long. For fun. On a weekend. And, no, I'm not a sweltering geek. The Kickstart Catalogue is an amazing tool for bringing out your natural talent. It teaches you from the inside out (you'll understand what I mean when you read it).
See all 36 customer reviews on Amazon.com
| |
| |
| |  | |  |
|
Recently Viewed | You may also like ... |
