 Best Sellers | | Home The Cool Factor: Building Your Brands Image through Partnership Marketing | |
|  | |  | | | The Cool Factor: Building Your Brands Image through Partnership Marketing | | | | | SKU:
I9780470371961 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top. | | | |
List Price:
| | |
Our Price:
| $24.95
& eligible for FREE Super Saver Shipping on orders over $25.
| |
You Save:
| |
| | |
|
| | Product Details | | Author: | Del Breckenfeld | | Hardcover: | 288 pages | | Publisher: | Wiley | | Publication Date: | October 20, 2008 | | Language: | English | | ISBN: | 047037196X | | Product Length: | 9.2 inches | | Product Width: | 6.36 inches | | Product Height: | 1.0 inches | | Product Weight: | 1.06 pounds | | Package Length: | 9.5 inches | | Package Width: | 6.5 inches | | Package Height: | 1.2 inches | | Package Weight: | 0.95 pounds | | Average Customer Rating: |  based on 4 reviews |
| |
| | Customer Reviews | Average Customer Review: ( 4 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
 Cool Money Jan 14, 2011
By Edward Rasen Jr.
"ExecEditor"
Valuable and important lessons about product placement, event marketing and use of celebrities to promote brands, charities and political causes. Author is director of entertainment marketing for Fender Musical Instruments Corporation, best known for their Fender guitars. He provides first-hand accounts about combining products with music and musical groups to promote brands and musical artists. This is the inside story about the partnering of music and business..
Del knows what he is talking about. This is not dry, academic theory but rather real people making real deals between musical artists and major corporations. It is a very important aspect of the music business but certainly no longer limited to the music busiess. As the original executive editor and director of marketing for SPIN magazine, I created the SPIN radio concert series, SPIN Radio Underground, SPIN New Music College Tour and other events. Plus, I used alternative music artists to record outrageous radio ads for the magazine. Music was our product and our advertising vehicle. Music was the message and messenger.
Promotion and marketing are the keys to success. This book will educate you so you can succeed. You snooze, you lose. The only reason I did not give five stars is because the author does not provide financial details regarding all the marketing and promotional endeavors. It is great to talk about doing such but it would be nice to know the costs.
Helpful for Owners of Any Consumer-Serving Biz Jul 31, 2010
By Kare Anderson
"Kare Anderson"
Your book's focus on co-creating "cool" with credible partners to leverage value and visibility via "product placement, event marketing, charitable causes, the celebrity quotient" is so timely in this wobbly economy and increasingly connected, complex, bottom-up world.
You offer an efficient, authentic way to become the top-of-mind choice in a market - one that any kind of consumer-serving business, non-profit or even government group could adapt and adopt. Your apt, real-life examples really anchor your approach in my mind. As a former WSJ reporter who know writes and speak on ways to accomplish something greater with others around a sweet spot of mutual benefit I LOVED your ideas.
 Real world advice that works Oct 20, 2009
By George Gurniak
We all want to be "cool"on a personal level and in our business world. Del's book is part bio and part behind the scenes business advice. Easy reading to understand how to build your cool. George Gurniak
DelB - The Cecile B DeMille of Cross Marketing - Buy This book! Oct 26, 2008
By Meredith Day
"National Talent Development"
Studying Del Breckenfeld's "Cool Factor" can cut years off the time it takes to "Get it Right" and "Get it Out There!" No matter what "It" is! Thanks to Del Breckenfeld I have been successfully "branding" (associating) artists with the Fender(r) names for over 20 years. Del saw the potential of Shia LaBeouf, Margo Harshman, Michael Welch, Molly McNight and Adrianne Leon at the very beginning of their careers. Del was instrumental in giving them the Fender(r) and Jackson(r) "Cool Factor". Margo's exposure in the Fender(r) catalog for three years running has become legend. Now Del's "Cool Factor" philosophy has been captured in pen and ink. I am gifting my upcoming talent with the book as required reading, when I take them on for development. Once you read Del's book you will have a war chest which will enable you to cross promote your project, whether it's music, pool floaties or tractors, at the highest level. Thank you Del for helping my artists and projects look "COOL" all these years. Thank you for releasing your secrets for all those who aspire to great success! Meredith Day/Founder/National Talent Development, Author of Starmaker Machinery
| |
| |
| |  | |  |
|
Recently Viewed | You may also like ... |
