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Usually ships in 1 business days | | | | | | Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you. | | | |
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| | Product Details | | Author: | Bruce C Brown | | Paperback: | 288 pages | | Publisher: | Atlantic Publishing Company (FL) | | Publication Date: | August 30, 2007 | | Language: | English | | ISBN: | 1601380429 | | Product Length: | 9.13 inches | | Product Width: | 5.95 inches | | Product Height: | 0.69 inches | | Product Weight: | 0.76 pounds | | Package Length: | 8.8 inches | | Package Width: | 5.9 inches | | Package Height: | 0.8 inches | | Package Weight: | 0.8 pounds | | Average Customer Rating: |  based on 20 reviews |
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| | Customer Reviews | Average Customer Review: ( 20 customer reviews )
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Most Helpful Customer Reviews
12 of 15 found the following review helpful:
 Email Marketing for the small biz Oct 03, 2007
By Calee Lee
The Complete Guide to Email Marketing is exactly what its title states: a complete reference guide for those looking to use email marketing. Written with the small business owner in mind, this book provides all of the tools necessary to plan, test and implement a successful email marketing campaign while avoiding spam filters and offending potential customers.
The Complete Guide to Email Marketing offers a broad introduction to email marketing while remaining comprehensive. It runs through the basic components of an email campaign, shares the types of businesses email marketing will NOT work for (Very Helpful!) and prepares the reader for what is required to create and maintain an effective email address database. Of special note is the information devoted to Search Engine Optimization (SEO). SEO has become such a buzz word among web developers and site managers that it was refreshing to have the basic techniques and requirements explained in clear language.
The only downside to this book is its sheer size. For the busy small business owner, forced to wear a myriad of hats on a daily basis, this book may have too much information. While the background information is a helpful and extensive resource, it may overwhelm a reader just looking for the tools to run a successful and legal email campaign.
On the whole, The Complete Guide to Email Marketing is an essential resource for anyone doing business online. Though it requires a little work, a successful email campaign can be the keystone of business growth.
6 of 7 found the following review helpful:
 For the novice Feb 26, 2010
By Tom Shaffer
I consider myself one step above a novice, and I did not learn much from this book. If you have a basic understanding of how email works and the issues with SPAM and list management, then I would recommend skipping this book. This book is definitely not a "Complete Guide". You will need to do a lot more research and studying before you launch your first campaign / mailing. A big hole in this book is that there is almost no discussion of the issue of / and solutions to sending emails into the major ISPs. There is a lot you will need to understand and do prior to sending emails into the major ISPs. On a positive note, if you are completely new to the field, then this might be a useful introduction. The book is well written and is a quick read.
3 of 3 found the following review helpful:
The Complete Guide to Email Marketing Apr 15, 2009
By Walter F. Meyer
I am working to set up an email marketing program for our company. This book really gives a very complete, step-by-step plan for creating an email program. I have read a few books on email, and this is the most complete and detaailed and understaandable explaination of how to do it.
This is the best book on the subject.
2 of 2 found the following review helpful:
Nice intro to marketing Jan 30, 2010
By C. Cousins
"The Complete Guide to E-mail Marketing" is a good introduction to getting your marketing message out if you are new to using the web and internet promotions.
The first few chapters of the book spend too much time explaining things that are pretty common. The second half of the book, though, makes up for this. Bruce C. Brown offers a variety of great tips for creating and making the best use of an e-mail marketing campaign.
The highlights of the book included information on how to create a targeted e-mail list and the technical aspects of e-mail marketing - things that are easy to overlook when starting a new marketing process.
Some of the chapters are a bit wordy, but this book would serve as a great reference to someone with a small business and little marketing experience.
1 of 1 found the following review helpful:
 basic, dated, sloppy, and repetitive Nov 26, 2011
By Ethan Machado
very few insights in this book for anyone with more than a glancing knowledge of email marketing. Why is this $14? Half way through the book, the same introductory content is repeated...worse, each real-world anecdote is basically the same as the next. worse still, the first half of the book is 33% dedicated to SEO for websites, which is only marginally related to the specifics of email marketing. To call this a Complete Guide is misleading.
See all 20 customer reviews on Amazon.com
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