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| | Product Details | | Author: | Bruce C. Brown | | Paperback: | 288 pages | | Publisher: | Atlantic Publishing Company (FL) | | Publication Date: | August 30, 2007 | | Language: | English | | ISBN: | 1601380429 | | Package Length: | 8.8 inches | | Package Width: | 5.9 inches | | Package Height: | 0.8 inches | | Package Weight: | 0.8 pounds | | Average Customer Rating: |  based on 18 reviews |
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| | Features | ISBN13: 9781601380425Condition: NewNotes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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| | Customer Reviews | Average Customer Review:
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0 of 1 found the following review helpful:
 Can't be impressed with all the typos Apr 06, 2010
I had a difficult time taking the suggestions in this book to heart because of the poor editing. It seemed that every other page had a glaring type, or the writer is not s native writer of the English language.
Plus, a lot of the book is redundant. Brown repeats the same thing using different terminology. I spent about 10 minutes with this and need to return it.
1 of 1 found the following review helpful:
 For the novice Feb 26, 2010
I consider myself one step above a novice, and I did not learn much from this book. If you have a basic understanding of how email works and the issues with SPAM and list management, then I would recommend skipping this book. This book is definitely not a "Complete Guide". You will need to do a lot more research and studying before you launch your first campaign / mailing. A big hole in this book is that there is almost no discussion of the issue of / and solutions to sending emails into the major ISPs. There is a lot you will need to understand and do prior to sending emails into the major ISPs. On a positive note, if you are completely new to the field, then this might be a useful introduction. The book is well written and is a quick read.
 Email Marketing Demystified Feb 24, 2010
Author Bruce C. Brown has done the reader a great service in his book "The Complete Guide to E-mail Marketing." This practical and detailed guide to one of the Information Age's premier marketing tools helps demystify the mysteries surrounding it. Although written in a style that is easily accessible for the beginner, the book provides valuable information for anyone, even the most experienced entrepreneur, who wishes to improve his product's visibility.
One of the strengths of Brown's approach to the subject is his organization. The chapters and topics within them are grouped in such a way that the reader almost feels like he is following a step-by-step approach to a marketing campaign with enough detailed groundwork inserted along the way to keep him from stumbling. Especially useful are the case studies used to illustrate the subject matter in real-life situations. I also have to commend the author for carefully pointing out the pitfalls beginners often fall into such as spamming. Equally helpful is the reminder to conduct your business with integrity by quickly honoring requests by receivers of your campaign's e-mails to be removed from your list.
Brown has given us more than a one-time read. Instead, he has provided all of us who have an online presence with a valuable resource that we can turn to again and again.
Rating: 5 stars
 Nice intro to marketing Jan 30, 2010
"The Complete Guide to E-mail Marketing" is a good introduction to getting your marketing message out if you are new to using the web and internet promotions.
The first few chapters of the book spend too much time explaining things that are pretty common. The second half of the book, though, makes up for this. Bruce C. Brown offers a variety of great tips for creating and making the best use of an e-mail marketing campaign.
The highlights of the book included information on how to create a targeted e-mail list and the technical aspects of e-mail marketing - things that are easy to overlook when starting a new marketing process.
Some of the chapters are a bit wordy, but this book would serve as a great reference to someone with a small business and little marketing experience.
Review of Complete Guide to Email Marketing Jan 29, 2010
Bruce Brown is an experienced email marketer with a lot to teach a beginner. This guide doesn't assume that the reader has experience, though; instead, Brown takes the time to define terms and explain how the process of email marketing works--and doesn't work. He even includes case studies later in the book to show exactly what the true potential of this technique really is.
The book is easy to read, too. A clear table of contents provides an excellent starting place, but the whole book is laid out in direct language (not insider or technical language), with many bullet points, graphics and insets that make information easy to find and to read. The reader can easily find and absorb what he or she needs.
One of the most important things this e-book does is to thoroughly explore the differences between email marketing and spam. Brown has a clear grasp of the history, legislation, and effectiveness of both email marketing and spam, and is strongly committed to teaching others how to do it right--to market effectively while avoiding spam altogether. A new marketer should definitely take the time to read those sections and learn the very important differences between the two.
In fact, one of the most admirable elements of this book is the high ethical standards Brown insists upon at every step. He insists up on things like, "You are not supposed to send information that your email list will have no valuable use for," (p 42). Pages 36-37 include a bulleted list of ways in which email marketing should never be used because it would beb unethical.
The information in this book is valuable, but it's the user-friendly layout and high ethical standards that earn this book 5/5 stars.
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