 Best Sellers | | Home The Book Publishing Industry, Second Edition | |
|  | |  | | | The Book Publishing Industry, Second Edition | | | | | SKU:
M0805848533 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 3 left in stock, order soon! | | | | | | This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry. | | | |
List Price:
| $55.95 | |
Our Price:
| $53.43
& this item ships for FREE with Super Saver Shipping.
| |
You Save:
| $2.52 ( 4%)
|
| | |
|
| | Product Details | | Author: | Albert N. Greco | | Paperback: | 400 pages | | Publisher: | Routledge | | Publication Date: | October 25, 2004 | | Language: | English | | ISBN: | 0805848533 | | Product Width: | 152.5 centimeters | | Product Height: | 227.5 centimeters | | Product Weight: | 1.19 pounds | | Package Length: | 8.9 inches | | Package Width: | 5.9 inches | | Package Height: | 0.9 inches | | Package Weight: | 1.15 pounds | | Average Customer Rating: |  based on 5 reviews |
| |
| | Customer Reviews | Average Customer Review: ( 5 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
21 of 23 found the following review helpful:
 horrible writing Jan 20, 2006
By BJ Bookworm
The good thing about the book is its abundant information (more than you need, actually). However, the writing is horrible! I can't imagine how a person--a college professor in this case--can come up with such a poor job despite a very clear-cut framework. Redundant and illogical paragraphs are no surprise in this book. The first edition is bad, but believe me, the second one is even worse! Also, be fully prepared for loads of typographical errors and the mix-up of figures.
18 of 20 found the following review helpful:
 THE BUSINESS SIDE OF PUBLISHING Jan 03, 2000
I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.
2 of 2 found the following review helpful:
 ??... Jul 12, 2010
By Teresa R. Sailes
This is not an easy read. Extremely informative, maybe too informative. But it will direct you to ALL that you may need to know and what to research when it comes down to book publishing. I kinda treat it like a reference/workbook. but it is very challenging to just sit and read..
 The most authoritative textbook on publishing Sep 27, 2011
By Thad McIlroy
"The Future of Publishing"
Mr. Greco knows the U.S. trade book publishing industry better than anyone. And he's got the facts and the figures to back it up.
This book is NOT for self-publishers or small publishing operations. This is the text used by the large trade publishing companies and describes mid- to large-scale publishing operations. The text is less than 10 years old, so while it doesn't cover all of the latest and greatest on ebooks and apps, it does cover EVERYTHING else. Yes, in detail. Yes, you'll find it a little dry if "Success for Dummies" is your favorite business book. If you want the most authoritative answers, this is the book for you.
1 of 4 found the following review helpful:
book was poorly made Jul 27, 2008
By S. Rodgers
this book was good in content, but it literally feel apart when I started reading it. the pages physically feel out. i'm pretty disappointed with the shoddy construction of the book. i feel like amazon shipped me a very cheap product by charged a lot for it.
| |
| |
| |  | |  |
|
Recently Viewed | You may also like ... |
