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Usually ships in 1 business days | | | | | | This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
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| | Product Details | | Author: | Michael Corbett | | Paperback: | 199 pages | | Publisher: | SummitView Publishing, Inc. | | Publication Date: | January 01, 1999 | | Language: | English | | ISBN: | 096673839X | | Package Length: | 8.4 inches | | Package Width: | 5.5 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.6 pounds | | Average Customer Rating: |  based on 23 reviews |
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| | Features | ISBN13: 9780966738391Condition: NewNotes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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| | Customer Reviews | Average Customer Review:
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 The best Advertising book I've ever read Jun 23, 2010
Yes, this book has taught me exactly what I needed to know to make some major decisions for my company. To me this book has answered sooo many questions that I have been asking for years. Thanks Authors!
 Great for retailers; professionals gain also May 18, 2009
This book will keep retailers, who are almost never schooled in advertising and who believe the media are ad experts (they aren't), from making expensive mistakes. It disabuses them of wrong ideas about what it takes for a campaign or promotion to produce results, and helps them gain positive results. Professional advertising writers, who are schooled in the principles taught in this book, will pick up valuable ideas from it, since no one knows everything about his profession! I found good, useful information. It's a good buy.
Local Advertising Can Work Jan 31, 2009
The 200 page book is written in a easy-to-read format -- full of tidbits that can help a business reach its local, targeted market. I read this along with a book on radio advertising hoping to get a greater insight into what may work for a new product we are launching.
I read pretty fast so it was worth the two hours I spent with it. It has information that can be referred to again and again as one executes on a local marketing program.
http://mop-jdh.blogspot.com/2009/01/radio-advertizing-can-work-for-right.html
2 of 2 found the following review helpful:
great info Nov 12, 2008
This was a very informative book on how to place ads in to the local market where I run my business.Everyone says get a website but I have found that it produces little results and this book finally told me why. Based on the information in this book I will redirect my advertising to better capitalize on my local market.of the many advertising books I have read this one is by far the best.
1 of 1 found the following review helpful:
WOW! Mar 06, 2008
WOW!
If you are a small business owner or running a retail shop/franchise, this is must book to read. Think of it as a toolkit, as a guide book, as a how-to book. Marketing, advertising, branding, customer service and more. Its all there. Along with practical insights into how to better manage your business. The book is easy to read. Its a step by step guide to success. Period. Why four stars and not five? I wish there would just a little more of theory for people who do not have the business basics down. Jim Kayalar is a certified management consultant and has consulted for over twenty years to small and large businesses alike. His corporate web site can be found at http://www.biztuneup.biz
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