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 Best Sellers | | Home Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) | |
|  | |  | | | Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) | | | | | SKU:
3_0205591620 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing 2nd edition is the ideal writing guide for public relations as well as for other disciplines. | | | |
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| | Product Details | | Author: | Charles Marsh | | Spiral-bound: | 272 pages | | Publisher: | Allyn & Bacon | | Publication Date: | July 19, 2008 | | Language: | English | | ISBN: | 0205591620 | | Product Width: | 1.87 centimeters | | Product Height: | 2.25 centimeters | | Product Weight: | 0.01 pounds | | Package Length: | 9.1 inches | | Package Width: | 7.8 inches | | Package Height: | 0.6 inches | | Package Weight: | 1.8 pounds | | Average Customer Rating: |  based on 4 reviews |
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| | Customer Reviews | Average Customer Review: ( 4 customer reviews )
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Most Helpful Customer Reviews
1 of 1 found the following review helpful:
Excellent resource for strategic communication Sep 29, 2008
By Nicholas Jay Benedict
This book is an excellent compilation of templates and examples of how to write for virutally any form of strategic communication. I am lucky enough to have one of the authors as my lecturer as well. He provides a great supplement to the book, but I plan on keeping this as a reference for the rest of my collegiate career and when I am in the business world as well.
Actually Useful Nov 30, 2010
By Hannah Brooker
"Sachie"
This is one of the few textbooks where I would say they weren't spewing air. It's only 241 small pages long. I actually learned about advertising and pr. The book is helpful because it gives visual examples of ad/pr work and explains a little bit about different types of media writing, like media kits, backgrounders, radio scripts, etc.
I unfortunately rented this book instead of buying it and am actually considering re-buying it so i have it as a reference. So, if your teacher requires you to buy this book and you plan on going into pr/ad, i suggest u buy this book instead of rent.
 Strategic Writing Oct 01, 2010
By K
I bought this for a class whose book requirement changed suddenly. There's visual examples and written tips for every topic that it covers, from press releases to media kits. It's really handy for quick reference too, and it's easy to read.
Very helpful book Sep 13, 2010
By Erika L. Minjarez
"E Minjarez"
I really like this book. It is a requirement for one of the classes that I'm taking and I plan on keeping it. There is a lot of extremely useful information in this book that is supplemental to my writing and style for public relations.
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