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Usually ships in 1 business days | | Only 3 left in stock, order soon! | | | | | | STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout. | | | |
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| | Product Details | | Author: | Esq. Richard S. Levick | | Hardcover: | 233 pages | | Publisher: | Watershed Press | | Publication Date: | December 15, 2007 | | ISBN: | 0975998528 | | Package Length: | 8.1 inches | | Package Width: | 5.7 inches | | Package Height: | 1.1 inches | | Package Weight: | 0.5 pounds | | Average Customer Rating: |  based on 29 reviews |
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| | Customer Reviews | Average Customer Review: ( 29 customer reviews )
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Most Helpful Customer Reviews
2 of 2 found the following review helpful:
Advanced Strategies for Crisis Communication May 03, 2008
By Dennis Dean
"Media Relations Counsel"
Don't buy this book for your PR department. Buy it for your attorneys.
Levick bridges the gap between the need for an organization to speak publicly during a crisis and its legal department's desire to keep the corporate yap locked tight. An attorney himself, Levick understands perception trumps fact, and that at crisis time the real battle won't happen in a court of law; it's already happening in the court of public opinion.
Filled with insights and strategies for short-circuiting a media assault from newspapers still in print to online bloggers, "Stop the Presses" is a must-read for those who think they know crisis communications.
Levick also explains the critical need for advance preparation, on-going media awareness and outside legal and communications counsel in a crisis, three steps lacking in too many organizations.
A clear winner.
Dennis Dean
The Dean Group
1 of 1 found the following review helpful:
"Be prepared" is better than "be sorry." Apr 20, 2008
By John Mariotti
"John"
It's rare that a book can serve as an "insurance policy," but Stop The Presses comes as close as any I have read. Nobody relishes the idea of a crisis situation befalling them or their business--but crises do strike--and by definition, they are unexpected. If a company's management has read, or even browsed those neat little gray "So Don't Forget" boxes at the end of each chapter of Stop The Presses, it will have taken the first step on the road to preparedness.
Ricard Levick and Larry Smith make this sometimes frightening topic eminently readable, and fill the pages with useful, do's, don't and "don't forgets." Their experience is evident all through the book. No book is a substitute for the right advisers and advice, but this one covers many of the crises and legal/regulatory troubles with just enough explanation to start readers on the path to the right kind of actions.
As I stated at the start: it isn't quite an insurance policy, but for $30, it might just save your reputation or your company. And that's probably the best $30 you could spend. Buy it; read it; and hope you never need it. You'll sleep better at night.
1 of 1 found the following review helpful:
 Dark Side of the Web Mar 03, 2008
By Brad Shorr
"Brad Shorr"
The authors deliver a comprehensive "how-to" guide on reputation and crisis management. They are definitely advocates who write in terms of us vs. them. In their world, (usually) well-meaning corporations are beset on all sides by adversaries who will use any technique, fair or foul, to undermine their business. This book, the Second Edition, includes more discussion of issues related to Web media, advocacy blogs in particular. The authors seem particularly concerned about the growing and often diabolical influence of bloggers, who are indeed reaching larger and more motivated audiences just as print media readership continues its steep decline. This passage sums up the book's attitude toward bloggers -
"Because the E.coli crisis was not the first such event, and nor will it be the last, the industry was facing adversaries even before the revelations of contamination were made. Special interest groups and self-appointed watchdogs were lying in wait. Their lair is the blogosphere." (p 113)
The book is important reading for three audiences.
1. Corporate leaders who must know all the angles when it comes to defending their company when crisis strikes. Levick and Smith are clearly experienced. They've seen things spin out of control every which way, and their many case studies and examples teach valuable lessons.
2. Corporate attorneys involved in crisis litigation. This is way outside my area of expertise, but the book contains fairly detailed advice geared specifically to attorneys.
3. New media thought leaders. "Stop the Presses" stands in stark contrast to books such as The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, and even The Cluetrain Manifesto: The End of Business as Usual. These books, which sing the praises of full disclosure and wide open communication, tend to under emphasize the legal risks borne by corporations in the face of an organized opposition with sometimes sinister motivations. While overly open communication could backfire badly for a large corporation, strict adherence to this book's perspective could lead to an equally devastating bunker mentality. The best approach to managing information on the Web lies somewhere in between.
A couple side notes ... The book is quite readable on the whole, although the style bounces around between conversational and formal. I found the many, many "sidebar" digressions - some of which were several pages long - to be highly distracting, as they were inserted in the middle of the rather complex narrative. When will publishers stop trying to turn printed material into Web pages? It doesn't work.
(Disclosure - A publicist from Mr. Levick's office gave me a free copy of the book and encouraged me to review it here. No suggestions were made about what kind of review to give it.)
3 of 4 found the following review helpful:
Got the T-shirt Feb 09, 2008
By Sunny Wallace
"SW"
Stop the Presses is a revealing surprise so far. I'm finding it a compelling work of reference, application and practical wisdom that's equally clever, smart and a popping good read! I hope the authors do for C-suites what Cluetrain Manifesto did for those who were once 'sheep.' In fact, I just ordered one for my favorite 'litigator' -- my dad.
As an investigative reporter years ago, I would have delighted in this book -- it's quite enlightening in terms of how the media and its sources traditionally share a mutual perspective as 'frienemies' -- whether those sources are marketing chiefs, communications 'comptrollers,' information 'controllers' or the info-trolling public they can't control (and never did... not all of 'us' anyway).
Though cliché, the authors' call to 'run to the crisis' isn't trite at all. It's no less trite for chiefdom, occupational journalists and their citizen counterparts dawning 3.0 than it was to the friendlier, subtle but perhaps more adversarial 'oneupmanship' that marked information exchange and reputations of the 1.0 generation. Our corporate 'friends' and counsel wore white-collar T-shirts beneath their expensive vests; we wore our coffee-stained cottons and camisoles straight up to the copy desk. (We dressed them up for boardrooms with khakis and a blazer ....)
As I recall, the press corps' most popular T quoted Richard Nixon: "... The media always have the last word." Levick and Smith 'get it,' and they also seem to get the power of integrity and today's new media powerbrokers, as well as the fuller message of Nixon's full quotation: "The media are far more powerful than the President in creating public awareness and shaping public opinion, for the simple reason that the media always have the last word."
Today's media often have the first word, too, which STP underscores well -- crisis or not. And for that, Levick and Smith deserve a T-shirt ... with matching SOX to boot. Or maybe they'll brand some sox for the C-suite that offer the real wisdom of this book: "Integrity is doing the right thing when no one is watching." -- Stop the Presses
Clearly written, fun to read, and indispensable May 29, 2008
By Jonathan Groner
Richard S. Levick and Larry Smith have delivered the definitive book, at least for now, on crisis communications and litigation PR. (Brief disclosure: I have met and chatted with both of them, but this review is, I hope, unaffected by any personal contacts.)
Levick and Smith don't hold back in describing some disastrous public relations gaffes by major companies, and they also give credit to corporations that understood how important the "court of public opinion" can be. These authors also know how to write: the book is free from marketing and PR jargon, and is easy and even fun to read. As a media relations professional and former reporter and editor, I have put this book on my desk next to my computer.
The authors also recognize the importance of blogs - both as tools that a company or law firm's opponents can use and as tools that are well suited to defense as well.
The recommended use of "message points," though hardly original with Levick and Smith, reaches a high plateau here. Their recommendations for pharmaceutical companies, antitrust defendants, even asbestos makers, are not merely plausible but convincing.
Sometimes a firm needs to stand tough and fight the battle in the media. Sometimes it needs to stand down. Levick and Smith help explain the difference.
This would be a five-star review except that the authors' constant use of brief stories -- in a different and jarring typeface -- as sidebars in the text is off-putting and even a bit amateurish. Sometimes, it's even hard to follow. The fact that they must put "continued" lines into their book ("See page 147") should have been a tip-off that the typography here is not ideal.
Still, this is a terrific book.
See all 29 customer reviews on Amazon.com
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