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Sports Marketing "The Money Side of Sports"

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Sports Marketing "The Money Side of Sports"

(6 customer reviews)

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0965642194

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Finally, there is a book that provides an easy-to-understand, step-by-step explanation of the multibillion-dollar business of sports! Over $26 billion is spent on health and fitness-themed events. Six of the top-rated television programs in history have been sporting events. Estimates suggest that the sports market totals $174 billion annually; $40 million is spent per year for Michael Jordan to endorse products, and up to $500,000 has been paid for a single baseball. 330 pages, Perfect Bound.

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Product Details

Author:	Kermit Pemberton
Paperback:	330 pages
Publisher:	Sports Service of America Publishing
Publication Date:	1997-04
Language:	English
ISBN:	0965642194
Package Length:	9.0 inches
Package Width:	5.1 inches
Package Height:	1.0 inches
Package Weight:	1.2 pounds
Average Customer Rating:	based on 6 reviews

Customer Reviews

Average Customer Review: 3.0

( 6 customer reviews )
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Most Helpful Customer Reviews

11 of 14 found the following review helpful:

The worst book on the sports business...without a doubt May 28, 1999
Having recently completed a sport related MBA I was keen to hear the views of a Sports Marketing expert. Unfortunately I was more than a little disappointed. Some of the phrases used were simply hillarious. "Now the stadium is like an empty fish restaurant, no one wants to go in and eat an old piece of fish". Some of the language and phrases wouldn't look out of place at High School. The glossary includes some gems; 'customer:the person who purchases goods or services from another', 'loyalty:a feeling of faithfullness or allegiance', 'news: a report of a recent event. Information reported'. Wow! The endorsements are fantastic and even include one from the mother of the author! Add to this some fundamental errors that rather undermine the reputation of the author....I think the media magnate is Rupert Murdoch not Murdock (worth getting right as evidently in 1995 he was "named the most powerful man in sports")...and you have the worst Sports Business book ever written. Some pages don't even tally with the list on the contents page. Stay well clear. Stick to 'Ice to the Eskimos' (Spoelstra), 'Sport Marketing' (Mullin et al.) and Phil Schaaf's 'Sports Marketing'.

1 of 1 found the following review helpful:

Its Ok for an Economics book Nov 02, 2001 By Matt
If you are reading this book for fun it is really boring and very hard to get into. But if you are reading the book to learn something or are trying to get into sports marketing this book would help you. The book uses a lot of examples that sometimes make it seem as though he wanted the book longer. If being used for reference the book is laid out very well and would be easy to go to if you wanted to find a specific topic or idea. So like I originally said if you want the book for the purpose of reading for pleasure don't choose this one! But if you are using it to learn about it is a great tool.

The MONEY SIDE... Nov 28, 2010 By Ken
The Money Side of Sports is full of great information with great breakdowns of marketing, sponsorship, promotion, event planning, the power of media... Mr. Pemberton definitely understands corporate finance, especially profit. I personally enjoyed the Endorsement chapter of the book, where examples of good and bad endorsement deals were given. I also enjoyed Chapter 8, The Development of a Special Event. It was definitely a 'Guide for Dummies' styled chapter where he breaks it down to the point where even a novice would understand how to create a successful sporting event. Overall, this book is highly detailed, fact driven, with a strong economic base. It is a great look into the 'MONEY' side of sports!

Huh?? I don't get it... Aug 22, 2002
This book was awful!! It was boring and hard to read!! Where did he get this information?? I did not see a bibliography anywhere.

3 of 6 found the following review helpful:

The Perfect Study Guide for Companies, Athletes and Students May 15, 1997
Sports Marketing "The Money Side of Sports" is full of valuable information for everyone in the sports industry and everyone aspiring to be in the industry. It is jam packed with statistics from years of sports marketing research. This book teaches the value of linking companies, products and services with sports and shows athletes how to capitalize on this the trend.

Mr. Pemberton gives an inside look at Bijan and Michael Jordan cologne as an example of sports marketing, and then takes it so much further.

Before reading this book I thought that only companies such as Nike and General Mills could afford to use sports marketing. But now I know how easy it is for my company to use a celebrity to promote our services and products and to create goodwill and brand recognition. Mr. Pemberton even has a chapter that takes me step-by-step through planning such an event. Also, I see how using sports game ticket giveaways can motivate the staff, especially the sales staff, in my office. Everyone wants to be a part of success!

And I can't forget the chapter about the Women's Sports Market. It's about time that authors discuss women and the sports business, and in this book Mr. Pemberton is promoting the use of women athletes in advertising. As a woman, I agree. After all, we do most of the buying, so we should see more women in advertising.

I encourage CEO's, marketing directors, athletes, students and anyone else interested in sports marketing to purchase this easy-to-read, full-of facts sports marketing book. I am certainly going to share it with my MBA classmates and professors!

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