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Sports Marketing: It's Not Just a Game Anymore

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Sports Marketing: It's Not Just a Game Anymore

(5 customer reviews)

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9781573920193

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In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialisation of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You will feel like you are in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore".

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Product Details

Author:	Phil Schaaf
Hardcover:	355 pages
Publisher:	Prometheus Books
Publication Date:	1995-10
Language:	English
ISBN:	1573920193
Product Length:	9.33 inches
Product Width:	6.29 inches
Product Height:	1.2 inches
Product Weight:	1.47 pounds
Package Length:	9.1 inches
Package Width:	6.2 inches
Package Height:	1.3 inches
Package Weight:	1.55 pounds
Average Customer Rating:	based on 5 reviews

Customer Reviews

Average Customer Review: 5.0

( 5 customer reviews )
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Most Helpful Customer Reviews

2 of 3 found the following review helpful:

Consummate Feb 25, 2004
This book represents the consummate effort to describe sports marketing. And the author knows his calculus too.

2 of 3 found the following review helpful:

Sports Marketing Oct 31, 2003
My name is Victor im from Santa Monica High. I recently read Phil Schaaf's "Sport Maketing: It's Not Just A Game Anymore",I though that this book was good. This book taught me alot bout advertisment & how major league players get paid from there franchise and how the sponserships work.

Great Buy, Great Condition Aug 31, 2009 By M. Sweet
Interested in sports marketing, then the more you know means better results. The book came to me in excwllwnt condition and so far, I highly recommend this kind of transaction.

Sports Marketing Jan 20, 2004 By Jess Evans
I just got reading the book Sports MArketing ITs not just a Game Anymore. i felt that this was a good book and i would recommend this book to anyone.so if you want to read a good book you should read this one.

4 of 8 found the following review helpful:

he's a genius Nov 17, 2002
this is a great read. the bible of sports marketing.