MarketingMVP.com

	Advertising

Sports, Inc.: 100 Years of Sports Business

Zoom

Sports, Inc.: 100 Years of Sports Business

(1 customer reviews)

SKU:

I9781591021124

In Stock

Availability: Usually ships in 1 business days

In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise. For students interested in a career in sports entertainment or professionals already in the business, as well as casual fans, "Sports Inc" has the latest information on one of the most dynamic and growing areas of the entertainment industry today.

List Price:
Our Price:	$26.98 & this item ships for FREE with Super Saver Shipping.
You Save:

Note: Item may be sold and shipped by another company. Learn more.

Product Details

Author:	Phil Schaaf
Hardcover:	394 pages
Publisher:	Prometheus Books
Publication Date:	2003-12
Language:	English
ISBN:	159102112X
Product Length:	8.38 inches
Product Width:	5.58 inches
Product Height:	1.09 inches
Product Weight:	1.2 pounds
Package Length:	8.6 inches
Package Width:	5.5 inches
Package Height:	1.1 inches
Package Weight:	1.25 pounds
Average Customer Rating:	based on 1 reviews

Customer Reviews

Average Customer Review: 5.0

( 1 customer reviews )
Write an online review and share your thoughts with other customers.

Most Helpful Customer Reviews

8 of 8 found the following review helpful:

Excellent Overview: Informative & Instructive Apr 28, 2004 By JT Davis
I bought this book for the discussion on current sports marketing applications and methods. After reading those parts first, I then became absorbed with the narration on the background of the sports business industry itself which goes back into the late 1800's.

The historical information is presented in stories and case studies of successes, failures, false starts and the big dreams of those who believed in sports as a profitable entertainment entity. The book closes by showing how companies, TV partners and customers all gravitate to sports in order to market products and services and uses more case studies to show how the whole enterprise works.

It is a great overview of both the supply and demand sides of sports: highly recommended for any sports fan and especially for those who work in sports, or for companies that sponsor sports programs.