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Best Sellers | | Home Sport Business in the Global Marketplace (Finance and Capital Markets) | |
|  | |  | | | Sport Business in the Global Marketplace (Finance and Capital Markets) | | | | | SKU:
ACOMMP2_book_usedlikenew_140390300X | | In Stock | | Availability:
Usually ships in 1 business days | | Only 3 left in stock, order soon! | | | | | | Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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| | Product Details | | Author: | Hans Westerbeek | | Hardcover: | 250 pages | | Publisher: | Palgrave Macmillan | | Publication Date: | January 18, 2003 | | Language: | English | | ISBN: | 140390300X | | Product Length: | 9.66 inches | | Product Width: | 6.26 inches | | Product Height: | 0.77 inches | | Product Weight: | 1.15 pounds | | Package Length: | 9.3 inches | | Package Width: | 6.0 inches | | Package Height: | 0.9 inches | | Package Weight: | 1.2 pounds | | Average Customer Rating: |  based on 2 reviews |
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| | Customer Reviews | Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
 Well written and relevant Feb 07, 2010
By D. L. A. Rosales
This is a text for a graduate course I am taking. I was pleasantly surprised to find it reads well and is not 3 inches thick like so many other texts. However it is still full of relevant and up to date information.
1 of 4 found the following review helpful:
 great insight into the future of sport Aug 17, 2003
The book links globalization to the development of sport as a business. It's a great read and the authors take readers into the future of sport business based on the identification of a number of globalization trends. The book is a must for marketing professionals in the business of sport!
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