Shock Marketing: Advertising, Influence and Family Values
SKU:
XX-092-11-0136510
Availability:Out of stock
This book looks seriously at both scientific market research and trends of "shock marketing", and, while offered as a guide for business, it presents the color, humor, and drama of advertising today in a highly readable, useful, and entertaining format.
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Product Details
Author:
Joe Marconi
Hardcover:
185 pages
Publisher:
Bonus Books
Publication Date:
1997-05
Language:
English
ISBN:
1566250811
Package Length:
9.1 inches
Package Width:
6.0 inches
Package Height:
0.8 inches
Package Weight:
1.0 pounds
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